Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"Adobe Analytics Review"

What do you like best about Adobe Analytics? Viewership and total time spent on page. What do you dislike about Adobe Analytics? intrinsic layout, not as user friendly. i know the product well but im more sales focused What problems is Adobe Analytics solving and how is that benefiting you? marketing efforts, identifying key potential engaged prospects

"Trustworthy data, learning curve attached"

What do you like best about Adobe Analytics? I love that I can trust the data. With proper implementation from the start, there's never a doubt that the data I'm pulling is accurate. What do you dislike about Adobe Analytics? It's clunky. There isn't really a better way to say it. I wish the interface was a little more user friendly and allowed me to visualize and play with the data quicker/easier. What problems is Adobe Analytics solving and how is that benefiting you? Our main goal is to ...

"Powerful insights, if used correctly"

What do you like best about Adobe Analytics? Omniture's customization capabilities make it an extremely powerful analytics and visitor behavior insight tool. This level of power does, however, require staffing resources to develop and maintain. What do you dislike about Adobe Analytics? If you're using anything older than the current version of Omniture, upgrade and save your sanity. The old interface was almost as user un-friendly as you can get, but the new interface is really very ...

"Extremely robust, almost unwieldy."

What do you like best about Adobe Analytics? I'd used Adobe Analytics for several years in the news business, and really grew to appreciate how complete its offering is. It's easy to set up, and easy to learn, but difficult to master. What do you dislike about Adobe Analytics? As with most enterprise-level tool, Adobe Analytics wasn't - and isn't - for those with small budgets. What problems is Adobe Analytics solving and how is that benefiting you? I used several implementations of this ...

"Usefull but a little complicated"

What do you like best about Adobe Analytics? The wide variety of statistics it provides shows everything I could ever hope to want to know about. It really covers everything. What do you dislike about Adobe Analytics? It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners. Recommendations to others considering Adobe Analytics: Try it out only if you've had experience with other analytics tools. What problems is Adobe Analytics solving and ...

"3 years heavy use"

What do you like best about Adobe Analytics? Ad Hoc Analysis. It gives you the ability to be nimble and great unlimited segments to slice the data. What do you dislike about Adobe Analytics? Web interface is slow. Client care is very slow to answer questions. Recommendations to others considering Adobe Analytics: Provide faster and more precise answers to problems. Remove limitations set for Account manager by having to use a ticket system via customer care. What problems is Adobe Analytics ...

"Effective tool for analyzing Website utilization"

What do you like best about Adobe Analytics? Adobe Analytics has a pretty easy setup for monitoring your website. It can store tons of information about your site to see what areas are being utilized and what isn't. You can map your data to specific users if you have the capabilities to do more specific customer analytics. It also has a robust set of online tools that you can use to analyze the data without setting up your software. What do you dislike about Adobe Analytics? It is harder to ...

"Adobe Analytics User"

What do you like best about Adobe Analytics? They are constantly improving the tool, adding enhancements and new features. It is good for custom conversion events. Integrates well into other Adobe Marketing Cloud tools. What do you dislike about Adobe Analytics? The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful. Recommendations to others considering Adobe Analytics: If using other Adobe ...

"very good marketing analytics tool"

What do you like best about Adobe Analytics? comprehensive ways of analyzing web data, provide ways to retarget to your customers, can integrate social campaigns into the app whcih Google analytics cannot do. What do you dislike about Adobe Analytics? Price is a high compare to other free tools like Google Analytics which can provide about 80% of the functions. Recommendations to others considering Adobe Analytics: Reporting function can be improved, used to have excel reporting. What ...

"Looked at it briefly"

What do you like best about Adobe Analytics? Ease of Use, the UI is great and easy to use Intutive What do you dislike about Adobe Analytics? Not really mobile conducive, would be great if this awesome product was more conducive to mobile What problems is Adobe Analytics solving and how is that benefiting you? Fast data access Mobile first solution