Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"Large, complex product, but with a lot of value"

What do you like best about Adobe Analytics? Analytics - the SiteCatalyst acquisition was a terrific acquisition for them. Responsive support team. Company cares about new features (I have been part of their beta programs in the past). Becoming more robust by the day, and new tools they've acquired have generally been integrated smoothly. What do you dislike about Adobe Analytics? Can be slow. Definitely an enterprise product with an enterprise price. Recommendations to others considering ...

"Adobe Marketing Cloud"

What do you like best about Adobe Analytics? usability, reliability and ultimately will provide us the opportunity to remarket What do you dislike about Adobe Analytics? lack of mass adoption and lack of internal support What problems is Adobe Analytics solving and how is that benefiting you? Unified place to track attribution and model efficient spending

"Site Catalyst Segmentation"

What do you like best about Adobe Analytics? With tag management, you can track customer interactions and build action allocation models allowing analyst to get deep into the data and find ways to optimize the customer experience in a shorter amount of time. What do you dislike about Adobe Analytics? While segments built in SC can be used in Report Builder, there is not the reverse, allowing Report Builder segments to be imported to SC. Recommendations to others considering Adobe ...

"Adobe SiteCatalyst = Advanced Behavioral Analytics"

What do you like best about Adobe Analytics? Adobe SiteCatalyst is a great tool for those who want to track very custom items related to their web properties or mobile apps. It has been around for years and has many advanced features that can be useful. What do you dislike about Adobe Analytics? I wish Adobe SiteCatalyst had better attribution and cross-visit capabilities and more variables in which to store custom data elements. Recommendations to others considering Adobe Analytics: Make ...

"Advanced Web Analytics"

What do you like best about Adobe Analytics? Great web traffic options just like Google Analytics. Also, the ability to integrate various social campaigns into the app itself. What do you dislike about Adobe Analytics? Fairly high learning curve to be able to use the application effectively. Price is also high considering there may be many free or low cost options that do 90% of what you need. Recommendations to others considering Adobe Analytics: Consider other cheaper analytics (i.e. ...

"One of my favorite web analytics tools"

What do you like best about Adobe Analytics? Ease of use - easy for analytics types to pick up and figure out how to use, and easy for marketing/business types to make sense of it What do you dislike about Adobe Analytics? Export into Excel no longer available - exporting .csv file loses the pretty graphs and formatting. Recommendations to others considering Adobe Analytics: When comparing Omniture Site Catalyst to web analytics services, Omniture is heads-above the rest on its ease-of-use ...

"Omniture: Analytics for big boys"

What do you like best about Adobe Analytics? The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome. What do you dislike about Adobe Analytics? To get true custom analytics there was plenty of pain with setting up the javascript code. Trying to figure out when to use sprops vs. evars is quite painful. It can do ...