Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"Robust and ever growing solution"

What do you like best about Adobe Analytics? There’s an analytics dashboard platform called Analysis Workspace, and it makes report building for dashboards very easy and intuitive. It doesn’t take long to teach a new user how to utilize this this tool. I also like their new innovations and webinars that they provide. Lastly, their client care services can be quite helpful! What do you dislike about Adobe Analytics? Some of the interface is still from the old version of the system, omniture, ...

"Extremely flexible but equally complicated "

What do you like best about Adobe Analytics? 1. Can create really flexible reporting 2. Once you get hang of it, then it becomes much easier to use 3. Powerful insights 4. Good SaaS should platform What do you dislike about Adobe Analytics? 1. extremely difficult to setup 2. Learning curve is steep 3. Chances of incorrect setup and Errors is very high Recommendations to others considering Adobe Analytics: Expect high learning curve but once solved, rewards will be terrific What problems is ...

"Awesome Analytics If You Put In The Time & Money"

What do you like best about Adobe Analytics? I LOVE workspace and I like their tag management software (DTM). Workspace allows you freeform report and dashboard making and lets you really slice and dice your data. Its really one of the most used tools on our team. We also like how in-depth we can get when reporting on marketing campaigns. We are able to tag them more effectively to product reports on ROI of online marketing What do you dislike about Adobe Analytics? Pricing is ...

"Adobe Analytics Gives Insights to Improve Your Site"

What do you like best about Adobe Analytics? Easy to use interface that is fairly intuitive and simple to navigate after getting used to the layout. It also provides a large amount of customization options that can be built in. Skilled administrators can set up channels and other parts of the platform to meet their needs. Users can then create segments fairly easily to comb out specific parts of the data they need. Reports are visual and easy to read. They are also customizable and can ...

"Useful Tool"

What do you like best about Adobe Analytics? Certainly a useful tool that allows you to show and manipulate data in a way that helps to tell the store for clients. What do you dislike about Adobe Analytics? Load times and some limitations in how data can be shown. What problems is Adobe Analytics solving and how is that benefiting you? Adobe Analytics allows us to analyze the data for our clients and act upon it to help deliver great results.

"Powerful tool but expensive and not easy to use"

What do you like best about Adobe Analytics? Adobe Analytics is a powerful tool. You can set up lots of personalised dashboards. Compared to GA, you can fix historical datas with Adobe Analytics. What do you dislike about Adobe Analytics? The use is complicated and the traning is expensive. The tool is very expensive as well. What problems is Adobe Analytics solving and how is that benefiting you? Because you can track lots of datas, Adobe is helping to fix every issues on you website.

"Powerful tool but expensive and not easy to use"

What do you like best about Adobe Analytics? Adobe Analytics is a powerful tool. You can set up lots of personalised dashboards. Compared to GA, you can fix historical datas with Adobe Analytics. What do you dislike about Adobe Analytics? The use is complicated and the traning is expensive. The tool is very expensive as well. What problems is Adobe Analytics solving and how is that benefiting you? Because you can track lots of datas, Adobe is helping to fix every issues on you website.

"Rough for someone used to Google Analytics"

What do you like best about Adobe Analytics? The dashboard is a pretty user-friendly way to access information on various sites you might need to look at. What do you dislike about Adobe Analytics? Everything else is tough. Drilling down in any metric requires intensive training and understanding, unlike Google Analytics which is pretty user-friendly. Recommendations to others considering Adobe Analytics: If you're used to GA, this is going to be a very steep learning curve. Get some ...

"Adobe analytics is not great"

What do you like best about Adobe Analytics? Adobe has the ability to be a real powerhouse in the Analytics space with loads of processing power and customization ability. What do you dislike about Adobe Analytics? It is overly, and almost unnecessarily too complex to get to meaningful business insights. Recommendations to others considering Adobe Analytics: Invest a lot of time in learning the tool. That is the only way you'll get return on your investment of the tool. What problems is ...

"Director, Digital Analytics"

What do you like best about Adobe Analytics? Only tool out there that allows us to acquire metrics from every single platform we have across all operating systems and device types What do you dislike about Adobe Analytics? It does not have the ability to de-duplicated unique visitors across platforms (i.e. desktop, mobile web, mobile app) What problems is Adobe Analytics solving and how is that benefiting you? It is our main KPI reporting tool for all of our reporting dashboards.