Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"A staple in industry"

What do you like best about Adobe Analytics? It is compatible with just about everything. Is very reliable. What do you dislike about Adobe Analytics? Thr licensing is expensive, but well worth the money. What problems is Adobe Analytics solving and how is that benefiting you? We are able to market features and packages in the most beneficial way possible.

"Cool product"

What do you like best about Adobe Analytics? Easy. Easy to learn and understand, good job doing it What do you dislike about Adobe Analytics? Not sure.. so easy to use I'm not sure what to change What problems is Adobe Analytics solving and how is that benefiting you? Easy to teach and learn

"Cool product"

What do you like best about Adobe Analytics? Easy. Easy to learn and understand, good job doing it What do you dislike about Adobe Analytics? Not sure.. so easy to use I'm not sure what to change What problems is Adobe Analytics solving and how is that benefiting you? Easy to teach and learn

"Best Analytics on The Market"

What do you like best about Adobe Analytics? Powerful segmentation tools. Great data warehouse and extract capabilities. What do you dislike about Adobe Analytics? Doesn't always work well with Internet Explorer, which is still default browser and sometimes required at many enterprises. Recommendations to others considering Adobe Analytics: Negotiate on the price. We got a great deal. What problems is Adobe Analytics solving and how is that benefiting you? Improved conversion rates and ...

"Adobe Analytics is powerful analytics tool"

What do you like best about Adobe Analytics? Adobe Analytics was great at getting very granular into the data. It's also a very intuitive and easy to use tool. Whenever updates are made it notifies you before logging in so there are no surprises. It's great at channel performance and well as path level reporting. It clearly lays out to you your top pages and what which pages are performing. It provides good insight in where to spend your time updating a site and was also the first to point ...

"Robust analytics tool"

What do you like best about Adobe Analytics? very customizable and robust analytics platform What do you dislike about Adobe Analytics? Requires technical development teams and lead time Recommendations to others considering Adobe Analytics: Use a management consulting firm for implementation What problems is Adobe Analytics solving and how is that benefiting you? big data analytics

"Great Tool!"

What do you like best about Adobe Analytics? Adobe analytics is one of the backbones of our organization. It is a powerful data collection, reporting, and analysis tool. Adobe is also constantly adding new features. Currently the focus seems to be around artificial intelligence. There is also a lot of opportunities to customize the product to meet the needs of your website. What do you dislike about Adobe Analytics? Not a whole lot. This product may require an "adobe analytics expert" to ...

"Data, data and more data"

What do you like best about Adobe Analytics? Adobe Analytics has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most. What do you dislike about Adobe Analytics? The information ...

"Adobe Analytics"

What do you like best about Adobe Analytics? I like the ability to section out data and perform deep dives for my clients to find out where their traffic is coming from. The ability to break down channels by device and visa versa, etc. What do you dislike about Adobe Analytics? Sometimes the naming conventions can cause confusion and it's difficult to find the data you need since there's so much. It also really bothers me how when the data is displayed, some of it goes off the screen and ...

"Used at advertising marketing company "

What do you like best about Adobe Analytics? I like the ease of use the platform is self explanatory. What do you dislike about Adobe Analytics? I don’t really have any dislikes I like all adobe prodicts What problems is Adobe Analytics solving and how is that benefiting you? Allows us to analyze data and pull out important insights we might normally miss.