Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"It gets the job done"

What do you like best about Adobe Analytics? I like how user friendly it is with other adobe formats. It is nice how I can utilize all the adobe platforms within the program. What do you dislike about Adobe Analytics? I feel like I constantly get updates that need to be added or things change and I cannot find where things are. What problems is Adobe Analytics solving and how is that benefiting you? We are looking at demographic info as well as consent processes within each study.

"Great report"

What do you like best about Adobe Analytics? This product is very user friendly and makes analytics easy to find new opportunities What do you dislike about Adobe Analytics? There are a lot of features to this product, which can be somewhat confusing What problems is Adobe Analytics solving and how is that benefiting you? It is helping us to realize new opportunities and areas in which to serve our population

"Very easy to use, lots of options"

What do you like best about Adobe Analytics? There are lots functionalities, and it's fairly easy to use. I like all the metrics I can check for site traffic, and very detailed What do you dislike about Adobe Analytics? I wish the dashboard is easier to build. There's not really instructions or training available, and dashboard wizard is a little hard to navigate through What problems is Adobe Analytics solving and how is that benefiting you? To be able track traffic to our site, and ...

"Great report"

What do you like best about Adobe Analytics? This product is very user friendly and makes analytics easy to find new opportunities What do you dislike about Adobe Analytics? There are a lot of features to this product, which can be somewhat confusing What problems is Adobe Analytics solving and how is that benefiting you? It is helping us to realize new opportunities and areas in which to serve our population

"Good Tool for analytics - bad support"

What do you like best about Adobe Analytics? Workspace is the best functionality to use, What do you dislike about Adobe Analytics? bad integration with other adobe tools. Numbers don't match between different platform!! horrible Recommendations to others considering Adobe Analytics: Good Tool, please be aware not the best support from their customer care. What problems is Adobe Analytics solving and how is that benefiting you? MAke strong analysis on our website in order to understand what ...

"Greta details and filters"

What do you like best about Adobe Analytics? the segmentation and filtering is great to pulled very detailed information What do you dislike about Adobe Analytics? combining multiple domains can be in issue (i.e. desktop and mobile or multiple languages) What problems is Adobe Analytics solving and how is that benefiting you? I am able to pinpoint problems with revenue by marketing channel and provide evidence of what pages are best.

"Adobe Analytics Review"

What do you like best about Adobe Analytics? I do like the taxonomy of the report builder. Once you get the hang of it, it's laid out in a really convenient way. What do you dislike about Adobe Analytics? It's not necessarily the most intuitive UI. It's definitely learn-able if you've got the time to sit and tinker a little bit, and especially if you've got data to match against your first few tries, but I wasn't instantly an expert Recommendations to others considering Adobe ...

"The value of Adobe Analytics"

What do you like best about Adobe Analytics? The ability to customize the tagging and metrics to the business needs What do you dislike about Adobe Analytics? The slowness of the servers to bring up the reports. What problems is Adobe Analytics solving and how is that benefiting you? Solid data that shows customer behavior, intent and conversations.

"Pretty decent "

What do you like best about Adobe Analytics? Decently insightful. Works with other products What do you dislike about Adobe Analytics? Hard to understand at first. Not something I would use everyday What problems is Adobe Analytics solving and how is that benefiting you? Organizational insight

"Deep Insights and Business Intelligence with a Learning Curve "

What do you like best about Adobe Analytics? The ability to granularly dissect your online traffic and make appropriate business changes to maximize conversion and performance. With appropriate planning and a little background in your development department, it is fairly easy to set up different s.props, evars and events. What do you dislike about Adobe Analytics? There is definitely a bit of a learning curve, and if you require support directly from Adobe, it is pretty expensive. There are ...