Adobe Analytics Reviews in May 2025: User Ratings, Pros & Cons

"Best Analytics Tool, but Hard to Use"

What do you like best about Adobe Analytics? There is a lot of documentation about Adobe Analytics that you can read to understand how Analytics works, and this includes videos and community. Tools like Google Analytics don't give that kind of information for an implementation What do you dislike about Adobe Analytics? There are a lot of possibilities while you are using Analytics, which gives you a lot of chance of failing when you are doing an implementation. I would like a 'ease to ...

"In-depth Analysis Report Giver"

What do you like best about Adobe Analytics? The best feature of abode analytics is its in-depth report given to us based on the consumer preferences regarding our business. What do you dislike about Adobe Analytics? Predictive analysis of Adobe analytics is something I personally don't like. Most of the times their analysis has made our losses What problems is Adobe Analytics solving and how is that benefiting you? Our key problem was to understand the consumer behavior and to get proper ...

"Adobe analytics has comprehensive feature capabilities but can be quite a steep learning curve."

What do you like best about Adobe Analytics? There is a lot of flexibility in the tool and I have the freedom to create custom metrics to my choosing. Once i learnt the basic functionality it became easy to create the dashboards that I needed for insight. What do you dislike about Adobe Analytics? Adobe analytics doesn't work too well on single-page applications. I would like to see how users interact on a single page and the key frustration points. Page views alone is not enough. What ...

"Adobe analytics has comprehensive feature capabilities but can be quite a steep learning curve."

What do you like best about Adobe Analytics? There is a lot of flexibility in the tool and I have the freedom to create custom metrics to my choosing. Once i learnt the basic functionality it became easy to create the dashboards that I needed for insight. What do you dislike about Adobe Analytics? Adobe analytics doesn't work too well on single-page applications. I would like to see how users interact on a single page and the key frustration points. Page views alone is not enough. What ...

"Most advance analytic system out there"

What do you like best about Adobe Analytics? The detaisl it provides when website or app data is measured What do you dislike about Adobe Analytics? It could have been a bit more simpler, it gets complex What problems is Adobe Analytics solving and how is that benefiting you? The data analytics for traffic and helps me makes an informed decision

"Most advance analytic system out there"

What do you like best about Adobe Analytics? The detaisl it provides when website or app data is measured What do you dislike about Adobe Analytics? It could have been a bit more simpler, it gets complex What problems is Adobe Analytics solving and how is that benefiting you? The data analytics for traffic and helps me makes an informed decision

"Adobe Analytics is a fantastic tool"

What do you like best about Adobe Analytics? It is very intuitive and I what I like most is the possibility to make great dashboard in workspace. What do you dislike about Adobe Analytics? If you do not have the approrpiate training, it is difficult to start at first. What problems is Adobe Analytics solving and how is that benefiting you? I use Adobe everyday for my clients

"Helpful!"

What do you like best about Adobe Analytics? How intuitive it is. Most features are simply drag & drop, so that speeds up the creation of any kind of projects. What do you dislike about Adobe Analytics? The implementation is kind of complicated, specially when it comes to migrate all the raw data from previous works. What problems is Adobe Analytics solving and how is that benefiting you? The integration with other marketing tools like emailing and targeting ones.

"Helpful!"

What do you like best about Adobe Analytics? How intuitive it is. Most features are simply drag & drop, so that speeds up the creation of any kind of projects. What do you dislike about Adobe Analytics? The implementation is kind of complicated, specially when it comes to migrate all the raw data from previous works. What problems is Adobe Analytics solving and how is that benefiting you? The integration with other marketing tools like emailing and targeting ones.

"One of the Best in Class Digital Analytics tools"

What do you like best about Adobe Analytics? Adobe Analytics is not only a digital analytics tool but also a BI tool that helps you analyze data from the business while combining it with product performance data. The most significant assets are the ease of use and the many ways dashboards and reports can be shared. What do you dislike about Adobe Analytics? To get relevant data in the platform, as with other Digital Analytics tools, we must ensure that data is collected consistently. It is ...