Adobe Analytics Reviews in May 2025: User Ratings, Pros & Cons

"Spring Cleaning Adobe Analytics Style"

What do you like best about Adobe Analytics? I attended the Spring Cleaning Adobe Analytics Style webinar and found it highly insightful. What do you dislike about Adobe Analytics? Nothing to dislike. It was a very insightful session. Would attend again next time. What problems is Adobe Analytics solving and how is that benefiting you? I've been using Adobe Analytics for many years in various roles across orgs and cannot imagine digital marketing reporting without it.

"Limitless Data Capabilities"

What do you like best about Adobe Analytics? You can track and manipulate visuals for almost any data. What do you dislike about Adobe Analytics? It has an extreme learning curve and can be difficult to use. What problems is Adobe Analytics solving and how is that benefiting you? What content is resonating the most with our clients.

"Technical Analyst Experience"

What do you like best about Adobe Analytics? Ease of navigation Fast loading (improved over the last 6 months) Intuitive tracking that results in easy searches Ability to combine the metrics from different metrics suites in one report What do you dislike about Adobe Analytics? Inability to understand what some tracking means in Adobe. It would be nice if the data dictionary is built into the tool. Our team does a very pour job documenting new metrics. Inability to organize reports in my ...

"Very powerful tool for Analysis.. .!"

What do you like best about Adobe Analytics? custom reports, Adobe Analytics allows you to simply drag and drop anything anywhere and analyse data Interactive visualisation options available in tool makes more easy to understand What do you dislike about Adobe Analytics? Tool is bit slow processing makes sometime hectic to use Continuous updates from the Adobe server Integration with 3rd party tools is complex Pricing is high but worth it What problems is Adobe Analytics solving and how is ...

"One Complete Solution for User Level Analytics with 360* Approach"

What do you like best about Adobe Analytics? One of the tools that offers an in-depth analysis of user interacting with the App/Web. Pretty vast offering from a tabular view to charts,funnels, scorecard & much more. Major highlights From Entry level to Exit - Complete data mapping Scheduling Reports with ease Customizing reports with graphs & other mode of presentation. Customized dashboards Segment Comparison & many more and the list goes on & on. Definitely an upper hand if compared to ...

"Best Digital analytics tool"

What do you like best about Adobe Analytics? Flexibility - In adobe analytics, one can do deep data analysis. It's versatile. What do you dislike about Adobe Analytics? Sometimes tool just stops saving the dashboard no matter how many times you try to save it. This really irritating because in this scenario, you have to log out and log in again and all the work you have done previously goes to bin. What problems is Adobe Analytics solving and how is that benefiting you? Adobe Analytics ...

"Excellent Analytics and reporting platform and improves when integrating with other Adobe tools."

What do you like best about Adobe Analytics? The best feature Adobe Analytics has to offer is the dashboard, where the most critical information is displayed. The central hub is the core of all the other applications and is extremely easy to use. Also, you can pull specific data analytics in any of the Adobe Platforms, such as Adobe Assets, Target or Campaign, which add an extra layer of information to these tools. Finally, I would like to talk about support because, in my opinion, it is ...

"Adobe Analytics - The Data Tracker"

What do you like best about Adobe Analytics? Adobe Analytics helps us to identify the data throughout the customer's user journey. It applies to web analytics, Marketing analytics and more. It provides a significant role in custom tracking and unique identifiers. What do you dislike about Adobe Analytics? Whenever the employees left the company at that time, it was difficult for us to target why the custom tracking was set up. We need to create more custom funnels to quickly check how many ...

"Very useful tool for Web Analytics"

What do you like best about Adobe Analytics? The User-Friendly interface to just drag and drop the variables and check the trend of the metrics What do you dislike about Adobe Analytics? The integration of the product seems to be a challenge as there is huge dependency on the Tech experts to make the things live What problems is Adobe Analytics solving and how is that benefiting you? Adobe helps understand the user journey, what pages are being viewed, what pages being engaged with, hows ...

"Doubts about data"

What do you like best about Adobe Analytics? Funnel reporting is advanced. You can create your custom path very easily and see the data. What do you dislike about Adobe Analytics? You tend to doubt the data. As a former Google Analytics user, I never had problems trusting the data. I was more focused on analyzing it than validating if it was the correct variable. Implementation requires more people, i.e. adds costs. What problems is Adobe Analytics solving and how is that benefiting ...