Adobe Analytics Reviews in May 2025: User Ratings, Pros & Cons

"One of the Best in Class Digital Analytics tools"

What do you like best about Adobe Analytics? Adobe Analytics is not only a digital analytics tool but also a BI tool that helps you analyze data from the business while combining it with product performance data. The most significant assets are the ease of use and the many ways dashboards and reports can be shared. What do you dislike about Adobe Analytics? To get relevant data in the platform, as with other Digital Analytics tools, we must ensure that data is collected consistently. It is ...

"Easy to use even for non-experience person in analytics."

What do you like best about Adobe Analytics? UX, drag and drop principle, and report sending to specific email on specific time. What do you dislike about Adobe Analytics? The pre-sets don't usually work so well. Even if you make your own, you still need to check everything if you have new object to analyze. What problems is Adobe Analytics solving and how is that benefiting you? Showing the direction where the priorities of new solutions should be, and making it with data and not by guessing.

"Very Nice"

What do you like best about Adobe Analytics? Workspace. Adobe workspace is so good for data visualization. We can easily slice and dice data and so analysis. What do you dislike about Adobe Analytics? There is a steep learning curve present with Adobe Analytics What problems is Adobe Analytics solving and how is that benefiting you? Unexpected action in your data can be both good and bad. On the one hand, it may mean that a campaign is performing better than expected. But on the other, it ...

"Powerful, flexible and customizable digital analytics tool"

What do you like best about Adobe Analytics? After properly tagging the whole site, Adobe Analytics allows me to quickly analyze the customer journey, from high-level metrics down to minor details (e.g., measure the number of clicks of a barely visible CTA). Almost everything can be cross-analyzed by external campaigns and complex/straightforward segmentations. Flow diagrams help me discover the navigation paths most followed by visitors quickly. I also like the flexibility and the native ...

"An amazing experience with friendly and prepared top users"

What do you like best about Adobe Analytics? I followed the grow track and my favorite part was when Mr. Ben-Ammi described how his company built an engagement metric. I will for sure use this trick with my clients ad I work in a consultancy company. What do you dislike about Adobe Analytics? At the beginning I joined the LEARN track, that for a 6-months-Adobe user as I am was too simple. I would have liked an introduction on the level of the Experience before the start. What problems is ...

"Easy and intuitive"

What do you like best about Adobe Analytics? Upon first use, Adobe Analytics feels pretty intuitive to use. Compared to other analytics platforms, the UI doesn't feel as bloated. The learning tracks are also well defined. What do you dislike about Adobe Analytics? The learning tracks, while well defined, can not be accessed without logging in to Adobe. This makes it difficult for self-taught individuals to get familiar with Adobe Analytics. What problems is Adobe Analytics solving and how ...

"Excellent Data-Gathering Tool For Big Data Insights."

What do you like best about Adobe Analytics? The most helpful thing is the amount of granular data that it provides. It has been very helpful in client reporting aspects, and there is a lot of opportunity. What do you dislike about Adobe Analytics? Sometimes creating unique segments becomes tricky . It would be helpful to have a quick access guide along with some insights on the data combinations you can gather. What problems is Adobe Analytics solving and how is that benefiting you? The ...

"It's amazing to hear and learn something new in adobe"

What do you like best about Adobe Analytics? The approach and well planned and organized Training session from each speecher. Something new learning from each topics, These kind of session will help upto date of Adobe knowledge What do you dislike about Adobe Analytics? There is not much dislikes in this session. Few session can elebration little more, apart from that nothing else to dislike in the sessions. Everything well and good. What problems is Adobe Analytics solving and how is that ...

"Strong site analytics tool"

What do you like best about Adobe Analytics? Ease of which we can slice and dice the data to answer the tough analytics questions. What do you dislike about Adobe Analytics? That they deprecated discover. Please bring it back! What problems is Adobe Analytics solving and how is that benefiting you? Adobe Analytics helps us solve the site design questions we have along with media and campaign performance.

"One of the best tools available in the market"

What do you like best about Adobe Analytics? Our corporation uses Adobe Analytics to look at the in-depth customer journey to our supported website and share the data story with the business stakeholders. The campaign tracking code helps the marketing team to track their campaigns, product conversion, revenue and trends. The segmentation maybe one of the best as it helps with the customization reporting for different groups in the organization. Also it supports much cross-solution ...