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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 891-900 out of 1887

RG

Roxana G

09/02/20

4 out of 5

Good value for Lite users

What do you like best? The account was easy to migrate from ConvertKit. When I decided, the price was a factor, but also the time the sales rep put into addressing my issues. The demo was quite clear, definitely, a well-spent one hour. The system is different from CK, and there was a learning curve. The videos are well structured though, and the 30-minute a month call from assistance was useful. I ended up hiring someone to structure my sequences and help me adjust, but the system is ...

Read more

AI

Administrator in Entertainment

09/02/20

4 out of 5

Super service!!

What do you like best? Very easy, understandable and custom friendly service! What do you dislike? Cant' use same account for 2 different projects... same problem with app Recommendations to others considering the product: It's a super tool! Highly reccomended What problems are you solving with the product? What benefits have you realized? Contacting and nurturing the community of salsaconchiquito.com a dance ecommerce.

VP

Valentina P

09/02/20

4 out of 5

Very good service and improving day after day

What do you like best? Features included in the basic plan are more than enough for most of businesses. I love the visual organization of automations and in general it is quite easy to understand how to use it, you have to study a bit to find out all the features. It is directly integrated with many other apps and they're continuously adding features. What do you dislike? Italian translation sometimes is so bad that makes it hard to understand (but you have to keep it in Italian if ...

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JF

Jorgie F

09/02/20

5 out of 5

Really affordable, and tailor made option for small businesses

What do you like best? As a sales expert the sales CRM is great What do you dislike? No entry level sales CRM for tracking !! Recommendations to others considering the product: They offer a study hall that is very content heavy. What problems are you solving with the product? What benefits have you realized? Client Loyalty, Sales Tracking, Automation made easy

JA

Jan A

09/02/20

5 out of 5

Game Changer

What do you like best? There is a ton of help so anyone can use the platform. There is an endless supply of tutorial videos and the customer service is amazing. They will also do 1 on 1 training with you via Zoom and are very knowledgeable and helpful. The follow up and dedication to their customers satisfaction is worth its weight in gold . What do you dislike? Automations can be tedious but that is just the nature of the beast. It really isn't anything related to Active campaign. ...

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AI

Administrator in Leisure, Travel & Tourism

09/02/20

5 out of 5

Active campaign email marketing automation

What do you like best? The automations are very powerful. You can do pretty much anything you want once a contact is loaded into the system meaning we can follow up and sell in a hyper targeted manner. What do you dislike? The in built forms require to write your own custom CSS. I don't know how to do that so this feature kind of sucks. What problems are you solving with the product? What benefits have you realized? Email follow up automation. There's also a cool bonus in ...

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A9

ALoN 9

09/02/20

5 out of 5

Best email marketing platform

What do you like best? I like how easy it is to use this platform and that I am able to talk to support view zoom to help me set up everything the right way. What do you dislike? Having more videos to show how to set things What problems are you solving with the product? What benefits have you realized? Easy to set up integration with my other sites and having everything be automated. I love that we can use and send as many emails as needed per month without any limitations.

MV

Michelle V

09/02/20

3.5 out of 5

Excellent support, great functionality

What do you like best? The variety of functions - creating optin forms, segmenting lists and campaigns, site and event tracking, integrations, and detailed reports. What do you dislike? Over the years I have used a variety of marketing software, and ActiveCampaign feels less intuitive in learning how to use it. Recommendations to others considering the product: Talk to customer support - they offer an extensive onboarding to help you get started. This helps tremendously ...

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ND

Niki D

09/02/20

3.5 out of 5

Give yourself time to get familiar with Active Campaign

What do you like best? Straightforward to use. Good functionality and now they've got landing page, it will be even more useful. What do you dislike? Frustrating learning anything new. I'd go on countless 1 to 1 trainings with AC staff and say what I wanted to do. They;d say of course and only go through one part of it painfully slowly. What problems are you solving with the product? What benefits have you realized? automated emails. One click uploads of automations is ...

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SS

Sarah S

09/02/20

5 out of 5

Been usingActive Campaign for over 10 years

What do you like best? I love how easy the campaign templates are to modify and use. Doing resends to those who did not open ( which often gets more opens) is an awesome feature too. I use tons of automations so really like the ease of them as well. I refer all my clients to Active Campaign as we manage most of their accounts so prefer it over any other mail program. What do you dislike? The only downside is sometimes the customer service can take 12-24 hours and when you need a ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].