ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

A platform that helps you give outstanding personalized service to your clients

What do you like best? The platform is flexible yet scalable. Using Automations helps you automate a ton of work and with the use of their customer funnels it's easy to standarize a personal experience to each of your customers. What do you dislike? Sometimes the platform is a bit slow but not slow enough to be a problem. Their mobile app doesn't add me a lot of value, I prefer their dashboard. What problems are you solving with the product? What benefits have you realized? ...

Changed our entire busines

What do you like best? It is SO easy to use and works well. The automation is excellent and is intuitive with a ton of options. Integrates well with Clickfunnels. There are so many different features that it is a game-changer for my business. What do you dislike? The split automation was removed from the cheaper pricing plans. There are a lot of button clicks for some things that could be more streamlined and made more efficient Recommendations to others ...

Extremely versatile but not always flexible

What do you like best? As a medium-sized company we use active campaign for our marketing automations and email marketing. What works exceptionally well are all the integrations with the many other companies and platforms that we use on our website and webshop. With the possibilities of active campaign there always seems to be room for improvement within the possibilities of the software. What do you dislike? What I sometimes run into are the limited functions for mobile display ...

All in one marketing automation & CRM

What do you like best? The visual way you can organize and automate different processes. I came from Mailchimp because I every blog and marketing influencers said Mailchimp is everything you need but when I discovered Active Campaign I realized I was wasting my time and money with the limitations of Mailchimp. What do you dislike? Some times the loading of data when you try to segmentate your database Recommendations to others considering the product: Take the free trial ...

Great follow up system for small to medium size lists

What do you like best? Active Campaign has all the features we were looking for without the higher cost and onboarding fees of systems like Infusionsoft/Keap. Still has a visual campaign designer to see your campaign flow as it branches, and a central CRM with tagging ability instead of several different email lists like other autoresponder systems. The KanBan feature is also great for any sales team. What do you dislike? With a larger list, the pricing can get very high. But if ...

Everything I Need, Works Exceptionally Well, Very Intuitive

What do you like best? The email templates, autoresponders, and ability to easily link it to Zapier for even better automation are exceptional. Creating automatic email campaigns is drag and drop, it's very easy to edit, and I can get started immediately because of their massive library of pre-built sequences and formats. Highly recommend to other businesses. What do you dislike? I haven't found anything specific that I dislike. The design, use, flexibility, help & support of ...

Nice platform for any business

What do you like best? It's easy to use, powerful, must have if you want to put your email on autopilot. Plus, they're always improving it. What do you dislike? None really, once you get the hang of it! Recommendations to others considering the product: Price is right, powerful software, adding additional features all the time. What problems are you solving with the product? What benefits have you realized? I only have the lite version, but that is more than enough ...

Amazing features

What do you like best? The wide range of supported integrations What do you dislike? A bit of a learning curve when starting. Recommendations to others considering the product: It is PACKED with features, some of which I’ve only scratched the surface. It’s easy to integrate with lots of other platforms and software What problems are you solving with the product? What benefits have you realized? I’m now able to automate lead generation and increase my engagement

Easy to Use

What do you like best? Easy to import photos on the blank email template. What do you dislike? Sometimes when you want to go back and you have already gone to the preview page you have to start over. What problems are you solving with the product? What benefits have you realized? Communication with clients is better and we get sales from our email marketing.

I don't use half the features but what I do use is great!

What do you like best? I like how easy it is to create a new campaign template and move elements around. The system is intuitive compared to a number of competitors and the onboarding training was excellent. What do you dislike? I would like to be able to see the open rate and click throughs on the campaign overview page rather than have to go into the individual reports for each campaign sent. Recommendations to others considering the product: Give it a trial for sure. ...