ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Great team

What do you like best? The ability to create email automations for our various lists What do you dislike? Having to upgrade to get the sales pipeline Recommendations to others considering the product: Invest time into learning how the automations work. What problems are you solving with the product? What benefits have you realized? As I grow active campaigns grows

So glad I made the switch from Infusionsoft

What do you like best? I like the templates and "recipes" that are baked into the system. It's very versatile. And when I started, I appreciated the migration + 1:1 services at the service level I chose. What do you dislike? The reporting is slightly frustrating. I have to do more digging to get what I consider a simple report... such as an overall value for a series of Campaign opens. What problems are you solving with the product? What benefits have you realized? The ...

Great automation and easy to use!

What do you like best? I love that I can set it and forget it and it is so easy to use. What do you dislike? Honestly there is not anything that I dislike Recommendations to others considering the product: I highly recommend you make the switch What problems are you solving with the product? What benefits have you realized? I can see the emails that people are engaging with so I can target my content better

I researched for months and am so happy I committed to Active Campaign.

What do you like best? There is a slight learning curve to dealing with the templates, but once you invest in the set up it works for you continuously! What do you dislike? Slight learning curve of software but they have a lot of tutorials and assistance to get you set up. Recommendations to others considering the product: Invest the time in the tutorials in the beginning no matter how elementary they may be because it will pay off later. What problems are you solving ...

Fits my needs from start up to growing small business

What do you like best? I can reach all my contacts quickly. Tagging clients lets me reach the right contact with the right message. What do you dislike? Would like to see email subject of campaigns more visible when viewing reports. What problems are you solving with the product? What benefits have you realized? Housing my contacts in one accessible place. Using the embedded tools can reach lots of people quickly and efficiently.

The best email marketing tool out there!

What do you like best? It's overall ease of use. I actually just went in and uploaded my contacts and created my first automation right off the bat without the use of any tutorials or excessive help from support or anything. It has a very user-friendly interface and everything is laid out so simply that one does not need to have extensive training to get it to functioning properly. Also, it's great that it can connect to a lot of apps such as Calendly and LeadPages. Adding and viewing ...

Best Autoresponder I have ever used

What do you like best? Ease of use. Unlike some other more expensive options out there ActiveCampaign is far easier to use. What do you dislike? Nothing comes to mind that I can think of What problems are you solving with the product? What benefits have you realized? Customer segmentation of my list and tagging. Building journeys for customers that like certain products, I don’t have to spam my whole audience.

Salesforce without the Price Tag

What do you like best? We use Active campaign whenever possible because of the blend of the platform's power and user experience. It's easy to create the CRM itself with fields and groups and then connect them to complex automations based almost any business need. Separately, we use this for a different client who uses it just for marketing automation. It plays very well with their dedicated CRM and we are able to use Zapier to deliver very customized updates from the MA system to ...

It's a very good tool for marketing

What do you like best? It's easy to use. I can make all my contact's lists. What do you dislike? Nothing. I like every piece of Active Campaign Recommendations to others considering the product: Tryit. Give it a chance. It's not difficult to use What problems are you solving with the product? What benefits have you realized? Now I can send e-mails easily. I can record every possible client.

Ease of use

What do you like best? As a non-technical person, Active Campaign is intuitive and easy to use. Automated emails are easy to set up. Customer support has also been excellent. What do you dislike? Very little at this stage. My use however of the system is however limited to sending automated emails at this stage, so I'm unable to give much feedback for other features. What problems are you solving with the product? What benefits have you realized? At this stage, I'm using ...