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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 771-780 out of 1887

AI

Administrator in Health, Wellness and Fitness

09/06/20

5 out of 5

Fantastic

What do you like best? Easy to learn. Fantastic features. Great customer service. Highly recommend What do you dislike? Pricing for small business and a small mailing list. And not able to pause the account if you need to take a break. More integrations with some other applications, rather than through Zapier would be beneficial. Recommendations to others considering the product: Try it. It is a great easy tool to learn, and you can learn yourself rather than hiring an ...

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AI

Administrator in Internet

09/06/20

5 out of 5

Our primary recommendation for Marketing Automation

What do you like best? Dynamic Tagging and power to use it in the WordPress environment with WPFusion and LaunchFlows What do you dislike? Thusfar I have found nothing to dislike. Recommendations to others considering the product: Consider using it for your WordPress membership sites What problems are you solving with the product? What benefits have you realized? WordPress Marketing Automation allows us to create custom journeys for site visitors, membership, custom ...

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EB

Ena Bautista

09/06/20

5 out of 5

I love ActiveCampaign - they get it

I love ActiveCampaign. Have been using it for 3 years now.I’ve worked with various different platforms while setting them up for other clients and ActiveCampaign simply takes the spot. They get it. Great for whether you’re a beginner and a small business owner or aiming higher, and it will support you during your growth. But not only that, it will help you grow by showing you the metrics you need to know. It makes it so much easier to see how does your audience interact with your content ...

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NM

Nailah M

09/06/20

4.5 out of 5

Very easy to set up and use

What do you like best? that is easy to set and use and it is very user friendly. It also integrates with most other softwares that I use such as Leadpages. What do you dislike? No real downside. I haven't encountered any problem with active campaign. What problems are you solving with the product? What benefits have you realized? building my email list and sending out my newsletter for my email marketing.

MC

Megan Collier

09/06/20

5 out of 5

I can not recommend Active Campaign…

I can not recommend Active Campaign enough. I made the switch from ConvertKit about 4 months back and never once regretted it. Sooo many options, so much power. I’ve sent multiple of my own clients to them as well. It’s the best!

SP

Stephen P

09/06/20

5 out of 5

Nothing comes close

What do you like best? I like that we can easily create automations for our tags and lists. They've also just introduced landing pages which I'm super excited about. What do you dislike? For some reason, on Outlook the sender email is an active campaign email address with "on behalf of" underneath. Recommendations to others considering the product: Do it! What problems are you solving with the product? What benefits have you realized? Nurturing our lead database.

C

Colin

09/06/20

5 out of 5

Superb, especially for newcomers

Being new to CRM and marketing, the service has been first class, with nothing too much trouble, even with something simple.Best customer service I have had for quite some time.

JT

John T

09/06/20

4.5 out of 5

More than just list management

What do you like best? I’ve been using Active Campaign for quite some time. Over the, more years than I care to mention, I have used all the major list management providers. Active Campaign offers so much more... the user interface is intuitive, the automation is superb and segmentation is easy. What do you dislike? For the faint at heart the user dashboard can be a wee bit daunting. But, their wizard offers an easy to follow route through all the key elements of setting everything ...

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RG

Rebecca G

09/06/20

4 out of 5

Changed everything and I'm glad for hired help

What do you like best? I think the two things I love the most are 1) seeing the data back about the relationship we are building with our audience (engagement) and being able to track shifts we make in how we communicate and 2) utilizing automations for communication threads with current paying clients. What do you dislike? If you've never done any email marketing before (me) it's not super intuitive. I haven't used many of the features because it's so robust. I'm grateful the data ...

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M

Mirjam

09/06/20

4 out of 5

Userfriendly and a great customerservice!

I'm very happy with Active Campaign because it is easy to use.Whenever there is something I can not figure out I search for a video's to help me. If I still cannot figure it out there is a very acurate and friendly helpdesk just one e-mail away. Did use that option also multiple times with a variety of questions.With other helpdesks my experience is that I often feel stupid or they make you feel stupid. Not even once I had that feeling with the people at this helpdesk. Ever friendly, ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].