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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 761-770 out of 1887

DE

Darren E

09/07/20

5 out of 5

Awesome!

What do you like best? The level of support available is second to none. What do you dislike? A little bit more expensive than I initially wanted to pay. What problems are you solving with the product? What benefits have you realized? CRM related, customer tracking etc.

SK

Simona K

09/07/20

5 out of 5

Hands down best all around email marketing software

What do you like best? I love all of the advanced automation features! It’s so fun to build out complex automation workflows that can be connected together due to ActiveCampaign’s awesome features What do you dislike? It can be buggy and slow sometimes, but not too often thankfully! What problems are you solving with the product? What benefits have you realized? Solving the problem of non customized email marketing. I’m now able to send emails based on what my subscribers ...

Read more

CC

Camilo C

09/07/20

5 out of 5

The best choice for starting your own email list and increase your business

What do you like best? Simple! That's the word. Active Campaign is easy as an email box. I already used other tools, and a didn't find any other tool that really made all the steps with emails, automation and contacts like Active Campaign. If you think in money, it's very important to remember about benefits. If you are a small business you can't sign with no fear. You have all support online, and I bet you will fall in love with automation as soon as possible, especially the ...

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SF

SARITA FOXWORTH

09/07/20

4 out of 5

Easy to navigate

The customer support is very responsive and the tool is easy to navigate. I also like that they are pretty intuitive to the customers' needs with one exception. The one improvement that is needed is to the email design template. I am not a web designer or graphic artist and I still do not have the ability to make the changes I desire.

UI

User in Graphic Design

09/07/20

5 out of 5

Great Program

What do you like best? I like that I can set up multiple campaigns and have all emails automatically set up to send out on any day that I want. What do you dislike? There was a bit of a learning curve..... What problems are you solving with the product? What benefits have you realized? Time savings because of the automation of emails.

GL

George L

09/07/20

5 out of 5

Making Funnels and Automated Email Systems Easy

What do you like best? ActiveCampaign was recommended to us as the system to integrate into our member site, and we have not looked back since we did it. It has made the development of automated emailing systems that support our coach guided training programs much easier to complete than we ever thought possible. The functionality is fantastic for the non IT entrepreneurs out there. What do you dislike? It has so many functions within it that it can be a little overwhelming. While ...

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JH

John Haigh

09/07/20

5 out of 5

Powerful tool for all things Sales, Marketing and CRM

One stop shop for all things email marketing and sales.The interface isn't immediately user friendly like competitor Mailchimp, however the feature set far outstrips all the others and you quickly get used to it.Like all powerful CRM, Sales and Marketing platforms you get out of it what you put in. Careful planning of what information you need to be able to search and create rules for will help in the long run. Knowing your customer journey and how people move through that journey is key. ...

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KN

Karan Nijhawan

09/07/20

5 out of 5

I've been using AC for years and I love…

I've been using AC for years and I love it. The automations, deliverability, and user experience is first-class. Highly recommend!

SW

Sally W

09/06/20

5 out of 5

Full of Features

What do you like best? The ability to create automations for email sequences and updating customer information. We were previously using WIX email manager so we had to manually send many of our emails - now we have several automations set up so that we are able to continue engaging with our contacts without doing anything ourselves. What do you dislike? When creating forms they were very limited design-wise so they often looked quite ugly when integrating with out website. However, ...

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KK

Kim K

09/06/20

5 out of 5

I feel confident and supported using ActiveCampaign

What do you like best? ActiveCampaign has a great support team that I can call on anytime. That is key because I don't always work regular 9-5hrs. What do you dislike? Previously the only thing lacking was landing pages, but now they are available!! Recommendations to others considering the product: I would 100% recommend ActiveCampaign if you're on a limited budget but still want superior quality and service with your email marketing campaigns. What problems are you ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].