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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 751-760 out of 1887

AK

Andy Kerr

09/07/20

4 out of 5

Excellent powerful product

Excellent powerful product that I use daily in my business. The support team are great and continue to support you until you're query is resolved!

RL

Raúl L

09/07/20

5 out of 5

A powerful email marketing tool!

What do you like best? Using active campaign is awesome! It gives you all the control about the email marketing and you can do thousands of incredible things with it. It is super powerful! Highly recommended. What do you dislike? A con it is the price, it gets more expensive when you have more contacts and it could be a lot of money. What problems are you solving with the product? What benefits have you realized? I am solving the problem of not having all the control of my ...

Read more

TK

Tanner K

09/07/20

5 out of 5

great platform with easy setup

What do you like best? The setup is easy and there is lots of support to help get things going What do you dislike? The interface requires a bit of a learning curve, but once you get the hang of it, it's easy Recommendations to others considering the product: It's good for more complex automation processes and for someone who is more than the occasional user What problems are you solving with the product? What benefits have you realized? Email marketing for an ...

Read more

P

Patrick

09/07/20

5 out of 5

I switched to ActiveCampaign

I switched to ActiveCampaign form Mailchimp, mainly because I felt I had outgrown the platform. The things you can do within the platform seem endless and the support has been top-notch. That's a huge part of why I'm such a fan. As long as they continue to do a good job of supporting users while they use the platform, I'll be a raving fan.

HK

Hjalti K

09/07/20

5 out of 5

ActiveCampaign solved all my needs

What do you like best? The user friendly interface and ease of use to do everything needed. Even all kinds of various complicated automations are easy create and update with a good and easy to understand overview of the whole process. What do you dislike? With all systems I've tried there's always some extra work needed to connect with the main email address account to be used for sendouts etc. I realise it has to be verified and made sure everything works, and even though that ...

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UI

User in Alternative Medicine

09/07/20

4 out of 5

Like the customization for flexibility

What do you like best? I like how there are different templates to choose from and the flexibility it provides depending on how you want to automize the set-up What do you dislike? It can be quite complicated to learn initially and to set up all the atomization for each campaign. Also additional features cost money. Compared to other apps, if you’re looking for basic functions this is expensive. Recommendations to others considering the product: If you want to control and ...

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NM

Neil M

09/07/20

4 out of 5

Solid email management

What do you like best? It has a great entry price and it's pretty full featured to get what you need. What do you dislike? The navigation bar on the left is not intuitive. Things a spread out and now super easy to find. I tried to use it more as a CMS tool, but found that I couldn't stretch it quite as much as I wanted. But as an email tool it's very good. The email designer is pretty good, but also frustrating if you want to make a lot of tiny changes. What problems are ...

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AJ

Alice J

09/07/20

4 out of 5

A great tool for a business that is looking to automate email marketing

What do you like best? The automation options in Active Campaign are the best there are for the price. I help small businesses to work out which tools are best for their needs and have used most of the email marketing tools so can honestly say that AC shines for the functionality of it's automations. Even on the lowest tier you can use it as a simple CRM system, adding notes and emails to your subscribers. Once you move to the Plus level it gets really powerful but the leap to the ...

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Y

yu

09/07/20

4 out of 5

It's a good app for automation but it…

It's a good app for automation but it will be perfect if we can have more nice design of template to choose

P

PBlake

09/07/20

4 out of 5

Transitioning was very simple

Transitioning was very simple, AC was very helpful in that regard. Service is more user Friendly than what we have been accustomed too

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].