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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 711-720 out of 1887

HP

Harri P

09/10/20

4.5 out of 5

Easy to navigate, versatile & extremely automated

What do you like best? The versatility And ability to automate a lot What do you dislike? The cost of the higher tier, I want to automate from payment on Wordpress but I have to upgrade What problems are you solving with the product? What benefits have you realized? Automation of my coaching business

AI

Administrator in Professional Training & Coaching

09/10/20

4 out of 5

Very powerful for a price that nothing else comes close to for small lists

What do you like best? I have a small list, but needed to segment it in multiple ways and set up a number of auto-responders. ActiveCampaign was the only service I found that could deliver what I needed for price appropriate to my list. There was a learning curve, but it's fairly easy to use and navigate. What do you dislike? I dislike that images in emails are either full-width or nothing. I'm sure that's good for mobiles; less good for desktop. Keeping track of multiple ...

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KN

Kenny N

09/09/20

4.5 out of 5

Works Well For My Jiu-Jitsu Needs

What do you like best? The automations are by the far the BEST thing about the service. I like that it feeds from my business management software to blend seamlessly for my needs. What do you dislike? Not much to dislike so far, but if I had to name something it would be the UI. There's a lot going on and can sometimes be slow. Less is more. What problems are you solving with the product? What benefits have you realized? My martial arts software didn't have a robust email ...

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BW

BMS WooShoo

09/09/20

2 out of 5

not bad, wouldn't recommend.

it's not bad, definitely not worth much per month. Even at 11 it's overpriced for what it delivers. The automation can cause a lot of confusion. Create the automation. Import List. No emails sent/text sent. Check list - it reads no contacts. Import again - check list - says there is a list. No Emails sentIt worked for 1 campaign not for another. Glitchy yes, very basic, still a long way to go - I am searching for alternatives.

AS

Adam Stapley

09/09/20

3 out of 5

Adam's AC Review

ActiveCampaign has helped me foster engagement with my audience following regular webinars. They have a wide array of options that suit my business well.I have found that the automated campaign builder can be a bit slow to navigate. Often I find that I may have to complete the same action several times to achieve the result I'm looking for as it isn't saved automatically for whatever reason.Despite the issues I've had with auto campaigns, overall, ActiveCapaign delivers a lot of value for ...

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C

Colin

09/09/20

5 out of 5

After extensive analysis of CRM systems…

After extensive analysis of CRM systems a few years ago, we chose ActiveCampaign because we had a small database and we wanted to be charged on the size of that and not charged for every extra feature or function that we'd want - some essential - like other CRM companies do.So we got a fully operational CRM and marketing solution, and that got us going. We have since grown a little, and I'm happy to pay more for the larger database we now have.The customer service is a highlight, in that ...

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GR

Grant Roy

09/09/20

5 out of 5

Active Campaign - Email Automation

Active Campaign's email automation has improved the efficiency and professionalism of our SaaS on-boarding process immeasurably. It is easy to set up and then runs itself. We plan to add customer experience automation to further enhance our customer engagement.

JR

John Ramsey

09/09/20

5 out of 5

Good and getting better

Activecampaign automation saved me time when it comes to admin work. They have resources to help when needed and they always doing webinar to increase your skills.

AI

Administrator in Events Services

09/09/20

5 out of 5

Great Functionality and Best Overall Value

What do you like best? Active Campaign makes automations simple and easy for even the most complex email journeys. Their support team is very accessible and helpful in assisting and providing recommendations. The options within the tool are really endless! What do you dislike? No complaints! Active Campaign meets all of our needs. What problems are you solving with the product? What benefits have you realized? With Active Campaign we're able to send timely date based ...

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CI

Claudiu I

09/09/20

5 out of 5

ActveCampaign is a bulletproof tool!

What do you like best? What I like the most is having almoust endless automation combinations What do you dislike? The interface and graphics could be more modern What problems are you solving with the product? What benefits have you realized? With ActiveCampaign I managed to build automations that bring me leads like on a conveyor belt.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].