ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Email Marketing & Automating Made Simple

What do you like best? Simple to use yet highly intuitive. Excellent for building multiple email campaigns simultaneously. Tagging method for list management makes contact scoring and organization simple and useful. We left a huge complex system for Active Campaign and never looked back. What do you dislike? My only complaint is that running queries is hard to figure out if you’re new to the system. Would love a better query system. Recommendations to others considering the ...

Active Campaign is an exceptional tool for any business

Active Campaign is a CRM, email marketing automation powerhouse. I personally love it. The training is exceptional. I have used Active Campaign for approximately 4 years but only recently took their training. Up until now we didn't have a need for anything other than a CRM. Now that I know the other capabilities and other integrations, it has opened a whole new world for the company from a marketing and online presence perspective. This is a MUST during COVID-19. Their support during the ...

An easy transition and a great platform

What do you like best? The Active Campaign team are very helpful with any questions. They made the transition easy from our old provider. The platform itself is very easy to use. What do you dislike? I have not yet come across anything to dislike What problems are you solving with the product? What benefits have you realized? Tracking which subscribers open emails

Awesome email marketing tool!

What do you like best? I love that I can have a complete overview of my campaigns as well as an easy to see automation scheme! It's easy to link all my email marketing together and have my subscribers following a clear funnel! The option to add tags from the action subscribers take in the emails makes it really easy to categorize them and follow up on the sales funnels or any other campaign. I also like that I was easily able to create a custom opt-in that was GDPR compliant and that ...

Marketing Solution

What do you like best? it helps you to connect to your clients meaningfully. send instant email newsletters to your Clients and other Registered Email users connected to your agency. it also provides cloud based marketing to small to mid size businesses like us. Great thing about active campaign is its Range of Different platforms which complement every type of business, it ranges from 15 $ a month to 279$ a month so it gives organization the flexibility to choose plan according to ...

Why Didn't I Switch Earlier???

What do you like best? ActiveCampaign is so much easier and more intuitive to use than the competitor that I was with for years beforehand. Setting up email funnels takes a couple of minutes and adding complex conditions takes seconds whereas before it would take me hours to work out with the previous company. What do you dislike? The email capture forms could be a little more customisable without needing to input custom HTML. If you know CSS then it is a breeze, but having more ...

Best CRM Software. Period End of Story

What do you like best? I've used a number of different CRM tools and this by far is the most user-friendly and intuitive. The interface is simple and enables you to focus on the task at hand and does not leave you struggling to deal with a poor UI/UX like other CRM's. Plus, and it's a big plus, their customer service is excellent. What do you dislike? The only slight negative is the load times as you move from screen to screen can be a bit annoying. Recommendations to others ...

Excellent experience with Active Campaign

What do you like best? I really appreciate having such complete tutorials about how to use the platform. I have been very impressed with the level of training that they provide. With the amount of things they offer, it would be very overwhelming to try and figure everything out on my own. What do you dislike? There's nothing that I can point to that I dislike at this point. What problems are you solving with the product? What benefits have you realized? My company has been ...

Great Experience and easy to use interface

What do you like best? The design element of the pathways that we can customize and create is user friendly and easy to use What do you dislike? Require adequate training. Some funnel features are hard to follow and create. Recommendations to others considering the product: Amazing affordable software to automate your funnel marketing What problems are you solving with the product? What benefits have you realized? An automated flow for clients to come to and guide ...

Take the time to learn

What do you like best? All the options, there is a ton and the chat option for help What do you dislike? It is a very in depth system, takes a lot to feel like you have a hang of it. Recommendations to others considering the product: Give yourself alot of time to set this up. It's a big learning curve if you have never done something like this before. Have a plan for what you want to do and use their resources. What problems are you solving with the product? What ...