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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 681-690 out of 1887

AI

Administrator in Marketing and Advertising

09/12/20

5 out of 5

Super Tool für Email Marketing

What do you like best? AC bietet mir umfangreiche Möglichkeiten und Automatisierungen für mein Email Marketing, die Newlettervorlagen sind toll auch ohne Designkenntnisse zu haben What do you dislike? Die zahlreichen Möglichkeiten erschlagen mich als Anfängerin fast manchmal. Recommendations to others considering the product: ist the one and only. the best What problems are you solving with the product? What benefits have you realized? Ich mache als Solopreneurin ...

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UI

User in Professional Training & Coaching

09/12/20

5 out of 5

ActiveCampaign makes things EFFORTLESS for a new entrepreneur!

What do you like best? I love that ActiveCampaign allows me to work less and with all the functionality of different email paths to use that are all super intuitive, I know that whatever idea I come up with for my email sequences, ActiveCampaign's functionality will allow me to set it up with ease. What do you dislike? It took a minute to get used to ActiveCampaign's user interface, but after about a week, I fully got it and loved it! Recommendations to others considering the ...

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JB

Jon B

09/12/20

5 out of 5

Outstanding!

What do you like best? The amount of features included is amazing! I love the automation and tracking capabilities for onboarding new customers. What do you dislike? It took a little while to learn but there are plenty of tutorials! What problems are you solving with the product? What benefits have you realized? Marketing and Deal automation

PF

Paulo Fernandes

09/12/20

5 out of 5

Increased our marketing and sales performance

We are very satisfied with ActiveCampaign. It is easy to use and has increased our marketing and sales performance.

SD

Sam D

09/11/20

3.5 out of 5

Easy to segment audiences

What do you like best? I like how easy it is to add tags and build segments to send emails to specific subsets of my list. What do you dislike? The templates and design experience could be way better. You can't build a separate design for mobile. they automatically stack elements left to right which means you're limited on the designs you can build that will look good on both desktop and mobile. This has been a definitely point of contention for me. Recommendations to others ...

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BH

Blake Holman

09/11/20

5 out of 5

I love ActiveCampaign

I love ActiveCampaign. It is easy to use and has increased my businesses marketing efforts tenfold

CR

Charlie R

09/11/20

5 out of 5

ActiveCampaign has saved my business!

What do you like best? The email automation is fantastic! It has saved me so much time. What do you dislike? I wish the contact limit was slightly higher across the paid memberships Recommendations to others considering the product: Do it. It will make a huge diffference! What problems are you solving with the product? What benefits have you realized? Getting in contact with leads really quickly and following up with emails instantly

MR

Mjølner R

09/11/20

5 out of 5

So easy to use!

What do you like best? I like how easy it is to use. I have tried MailChimp and others, but AC is the first mailer that is actually easy to get to do what I need it to. I have recommended it to others. What do you dislike? I don't have any particular dislikes. It works. What problems are you solving with the product? What benefits have you realized? I have two companies where I do email campaigns, one is still stuck and doesn't send any emails, the one where I use AC, ...

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BR

Becky R

09/11/20

5 out of 5

Great Email Marketing Tool

What do you like best? Being able to easily import lists from our database is a great benefit of this tool. We target lists based on business demands and ActiveCampaign allows us to customize data as we need. This allows us to have variable data and treat our customers on a one-to-one basis like they deserve to be treated. What do you dislike? Exporting data used to be an issue but I spoke to our Account Rep and after a short period ActiveCampaign made major improvements in their ...

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PM

Pat M

09/11/20

5 out of 5

Active Campaign is Perfect for Complex Email Automations

What do you like best? Their email automation and tagging system is second to none. I can't believe how many customers / subscribers I've won back over with tagging, auto reply, and the decision trees they provide. Fantastic! What do you dislike? A tad pricy, but that's because I'm a small business. It's already well worth the cost for me once I got it up and running. Recommendations to others considering the product: Do it and don't look back. It's worth every penny. ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].