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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 471-480 out of 1887

EM

Elisa Mattila

11/02/20

4 out of 5

Makes my job easier

I like ActiveCampaign, because there are so many possibilities for segmenting my contacts and creating complex automations. AC is very versatile and so makes my job easy.

CM

Citizen Management Consultanc

11/02/20

5 out of 5

Great platform for Database, Email Mk, CRM, Landingpages

Great platform for Database, Email Marketing and CRM. Great addition of the Landingpages feature - that enables us to have it all in one place and simplify the hassle.

TK

Tara Klee

11/02/20

5 out of 5

I really like Active Campaign and use…

I really like Active Campaign and use it now for over 3 years I think. They are very helpful with all their extra training and things like making nurturing sequences, landing pages, etc. become very easy and I am not an expert in this at all! Thanks so much and also for the gift card!

JW

Jennifer Winters

11/02/20

4 out of 5

ActiveCampaign is easy to use and…

ActiveCampaign is easy to use and fairly intuitive. It makes design easy. It is buggy though. I have found ways to work around it. But, you have to consistently check and make sure that font colors stay the same between finalizing your product and sending it. Also, spacing requires special attention as photos will sometimes be right up on the text. Again, I have been able to find tricks to correct those problems. All told, for the price it is a good product and they seem to be improving it ...

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DJ

David J. Bradley

10/31/20

5 out of 5

I've used ActiveCampaign for years and…

I've used ActiveCampaign for years and helped others move to the platform. It has consistently outperformed and provided massive value as it compared to competitors. This is true since I migrated to AC in 2015. That's an impressive feat since most companies have highs and lows throughout time. They've stayed at the top.

DH

Dave Helmuth, Ad Lib Music

10/31/20

4 out of 5

Fantastic product

I've used ActiveCampaign for several years, mainly to send out a weekly training newsletter called the Worship Fertilizer. It's simple and effective, and has tons of features (most of which I haven't used yet.) Helpful reports and customization features. The helpdesk is very responsive.

JH

Jason Hanrahan

10/31/20

5 out of 5

The best.

After using many alternative CRMs, Active Campaign will forever be my go to software. And it will continue to be what I recommend all of my clients to use.

DH

Deb Harman

10/31/20

5 out of 5

Love Active Campaign

Love Active Campaign. As a non technical person I find it easy to navigate. I can build my campaigns easily and keep track of my clients and there needs.. Highly recomend thisnplatform to any business. Great value for money and excellent customer service

DT

David T. Nudelman

10/30/20

5 out of 5

Accessible and efficient

Accessible and efficient. ActiveCampaign is extremely efficient and marketing-oriented, and it has enabled us to create compelling automation and improve our sales process.

TS

Terry Sharp

10/30/20

1 out of 5

I would not trust the company that chooses ActiveCampaign

Allows their users to spam people. We recieved 49 emails over 2 weeks from one of their users. Which is beyond fair use of their system. I had to complain about this abuse to ActiveCampaign directly because this particular user of theirs did not have any contact details whatsoever to complain to in their 49 spam emails and website. I reported the company to ICO and told ActiveCampaign about this abuse and so they (rightfully) put my email on a block list but WHAT THEY DID NOT DO IS ADDRESS ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].