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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 411-420 out of 1887

JH

Jeff H

11/19/20

5 out of 5

Active Campaign is Powerful and Simple to Use

What do you like best? I love the ease of use for managing lists and automations. It is a great system! What do you dislike? I wish the email editor was just a little more robust and had more features to customize the design. It is still a great and simple editor though. What problems are you solving with the product? What benefits have you realized? Automation, Active campaign is great for automation and making good systems run in your business.

FA

Filipe A

11/19/20

5 out of 5

Great results for a fair price

What do you like best? The fair price that escalated as my demands rises. I tried another tool that overpriced me in my beginning stage. With ActiveCampaign I was able to start my business investing the right amount for my stage. What do you dislike? The UX is not intuitive as it should be. Sometimes you'll need an expert to set the tool or you'll need to looking for a solution. You get the job done, but you'll need some help to get the full potential Recommendations to ...

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AG

André G

11/19/20

5 out of 5

The best e-mail marketing software

What do you like best? The e-mail design tool help me create a really good looking email with just a few clicks. And the automation maps opens a infinite of possibilities to create strategies. What do you dislike? Sometimes when i schedule a campaign to the next day, it doesn’t work. What problems are you solving with the product? What benefits have you realized? No more bad looking e-mails, with active I can create e-mails that catch the costumer, and helps me sell.

IL

Isabelle Lefebvre

11/18/20

4 out of 5

I have been using AC for about one year…

I have been using AC for about one year now, I made the switch from Mailchimp. And I find it to be very user friendly and effective. The Email automations, sequences are easy to set up and adjust. The process of creating newsletters is very quick and intuitive, and the reporting features allow me to see the information I need in a way that's easy to read and understandI've had a great experience so far with AC, I rerecommend using it for B2C and B2B businesses.I have been offered an Amazon ...

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BD

Balint Drahota

11/18/20

4 out of 5

Great B2C CRM

I recommend using Activecampaign as CRM (including email system and automation) for B2C oriented businesses.

SZ

Samantha Zillig

11/18/20

4 out of 5

Great CRM for this newbie

This is the first CRM I've used, and I'm happy with it. I find it very easy to use, and integrate with other services that I am using. I have not tried their new landing page feature yet, as I've paid for a year of the other landing page service that I'm using, but I am hopeful to make the switch once that contract is up.

KP

Kim Pham

11/18/20

5 out of 5

Active Campaign Great For Small Businesses

Active Campaign has worked great for our small business. We needed a process to help streamline our leads and a process to help nurture our leads. AC helped fulfill both problems while making it very easy to use! We have been able to get our small team to adopt AC very easily and in a very timely manner.

TS

Troels Seberg

11/18/20

2 out of 5

Poor response service!

I had a really good introduction and got in contact with an employee who helped me with the set-up and she was really kind. The problem I had with their service, was the response time from the chat function/email. Actually I never received anything back only one time with the message: I you haven't got the issue fixed you can reply on the mail (that was days after I apply the issue). Their platform for landingpage was really bad with bugs and it didn't work (one of the reasons I signed up). ...

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CM

Cat McElveen

11/18/20

5 out of 5

ActiveCampaign is so intuitive and…

ActiveCampaign is so intuitive and powerful! It has taken my email marketing from "just playing around" to an actual strategic email plan!

RB

Robbie Ballew

11/18/20

5 out of 5

Love all of the features, especially automations

I have been using Active Campaign for about six months now, and have been very happy with its functionality. I rely heavily on automations for my onboarding sequences for new subscribers, and love how easy they are to set up, monitor, and adjust.The process of creating newsletters is very quick and intuitive, and the reporting features allow me to see the information I need in a way that's easy to read and understand.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].