ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

AC is so far the best email marketing tool I've ever used

What do you like best? I like the idea of have everything in the same tool: email, forms, automations, landing pages. I've tried many email marketing and CRM tools before and so far AC is the best one. I also LOVE the customer service. They are quick and resolutive. Also, when you talk to a person for an issue, and then you need a follow up on that, the following person puts you in contact with the first one so you don't have to explain everything from the beginning. For me this is a ...

My new Gold Standard for Email and Marketing Automation

What do you like best? I love how robust and reliable this platform is. The automation capabilities are endless What do you dislike? It's not as friendly and easy as I was used in Mailchimp. It lacks a little bit on UX. Recommendations to others considering the product: Just go for it. What problems are you solving with the product? What benefits have you realized? I was able to mass email my customer and leads, welcome new customers and do all sorts of tagging ...

Powerful tool, easy to use.

What do you like best? ActiveCampaign makes it easy to manage multiple email lists, create and schedule newsletters, promotions and keep in touch with your audience. What do you dislike? User dashboard could be more user friendly. What problems are you solving with the product? What benefits have you realized? Managing multiple email lists, ability to organize contacts well. Benefits include being able to set up automatic drip sequence campaigns.

Great tool for business

What do you like best? Easy to create campaigns and customize them for your needs. What do you dislike? For the non-tech savvy people, there is a learning curve to setting up more complex campaigns or "recipes" Recommendations to others considering the product: Talk to customer service and they will be able to help you figure out which package to start with. What problems are you solving with the product? What benefits have you realized? Easy to communicate with ...

Love Active Campaign

What do you like best? Love the forms and automations, so easy to integrate into our site. Love the customer service. We had over 7k spam email addresses and the rep helped created a filter to identify them. It was a time saver and helped us clean those out so efficiently. Love the tagging. I've used Constant Contact and MadMimi, this is theMercedes of email management. I will not use anything else! What do you dislike? If someone goes through an automation once, it will not ...

The first complete, end-to-end, customer journey automation tool.

What do you like best? I love that I can manage our marketing funnel and sales pipeline in one place. From a lead coming in via a campaign, to automated prompts and flows for our sales team, we have eyes on ever step and touch point of the customer journey and experience. What do you dislike? Just a few missing pieces of integrations. The biggest one for us is the lack of specific integrations for Calendly/Website UTM tracking. Their platform also currently doesn't accept UTM ...

Great for businesses that want to scale and grow

What do you like best? Interface is easy and clear to use. The design tools are also really user friendly. I can tell I'll be able to keep using active campaign no matter how big my business gets. What do you dislike? I've not come across anything problematic so far. What problems are you solving with the product? What benefits have you realized? I was bashing my head against the wall trying to use mailchimp. It was really worth investing in ActiveCampain. The delivery ...

The core marketing tool for any business

What do you like best? Email automation, segmentation, and custom lead scoring. What do you dislike? Adding sign up forms on your website is a bit clunky. We get around it by using other plugins that connect. What problems are you solving with the product? What benefits have you realized? People don't always want to buy in that moment. Active Campaign is how we maintain the relationships until the prospect is ready to act.

It's a really powerful and useful tool.

What do you like best? The ability to automate features and integrate with Patreon via Zapier. It makes life so much easier. What do you dislike? Inability to automatically generated a custom email draft based on a trigger. I want to create an email template which which is populated with a thumbnail, text, and links everytime I upload a YouTube video to my channel. Recommendations to others considering the product: It's definitely the best email marketing tool out there ...

Automations on Steroids!

What do you like best? Asa creative person I love the visual automation builder and the fact that you can trigger different actions/automations based on your customers behaviour. The time this has saved me since I switched has been amazing. I also like the fact that Active seamlessly integrates with a number of other softwares I use. I was a loyal customer to a different provider for many years but very glad I finally made the switch What do you dislike? Woocommerce ...