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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 351-360 out of 1887

MS

Matt S

11/19/20

3 out of 5

ActiveCampaign

What do you like best? I had a really good experience with your support team who spent an hour with me getting my automations set up, awesome. What do you dislike? I'm sometimes have downtime in our business and I'm not sure if I should freeze my account or not, so I usually don't and end up feeling torn about continuing to pay. I also wish there was easier integration with PayPal. I use Zapier which is another expense. What problems are you solving with the product? What ...

Read more

AK

Adriano K

11/19/20

4 out of 5

Excelent automation for emails

What do you like best? How easy is to create de automation, no need and support for the IT team. What do you dislike? We start to use as well for our newsletter, but the delivery was not so good. Recommendations to others considering the product: Excelente automation tool for you business. What problems are you solving with the product? What benefits have you realized? Our automation emails, we do not need any development any more, just Marketing team can solve.

EM

Elizabeth M

11/19/20

4 out of 5

ActiveCampaign has powerful marketing tools without a high price tag but lacks in sales functions.

What do you like best? I have found forms, automations, lists, tagging, and campaigns to be very powerful tools for segmentation, lead nurturing, and automated marketing functions. Also, their customer support and chat functionality are awesome. What do you dislike? The platform can be buggy and is not as robust as other CRM tools I have used. There is no simple built-in function for GDPR compliance/express consent, but you can manually capture everything needed for express ...

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SO

Scott O

11/19/20

4 out of 5

Best email marketing program out there.

What do you like best? Easy to use. Clear interface. Been using it for years. What do you dislike? It's more expensive than it should be. Just too expensive. What problems are you solving with the product? What benefits have you realized? The biggest problem that ActiveCampaign solves is giving every contact an easy way to opt out of our emails to them.

AE

Aaron E

11/19/20

4 out of 5

Agencia Fenix's review on Active Campaign

What do you like best? I think what I like the best out of using Active Campaign is the fact that I can easily find my contacts and organise them for different types of campaign. What do you dislike? I think what I maybe not a huge fan would be how to create the email campaigns design. Recommendations to others considering the product: I recommend all my clients and colleagues to use Active Campaign as I have been using it now for over two years and I never had any ...

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JV

Johnny V

11/19/20

4 out of 5

Powerful Automation at an affordable price

What do you like best? What I like best about Active Campaign is it has multiple ways to trigger automations. This gives a lot of flexibility to create simple or advanced automation flows based on the situation. I can start an automation from a purchase, visit to a webpage, adding a tag, filling out a form. There's over 20 different options, so it's extremely flexible. What do you dislike? Because there are so many options when it comes to creating automations it can be a ...

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AG

ana g

11/19/20

4 out of 5

Very useful and powerful tool. It just need a bit of polishing.

What do you like best? The complexity of the options for automations and at the same time the way the developers made it neat and clear enough. Very good job. What do you dislike? The server is too slow. Impossible to access the emails you have prepared for sending in the campaign section, once they're programmed. Agh. Recommendations to others considering the product: Not be scared of software, not be scared of screweing it up, because it does produce a bit of anxiety ...

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JM

Javier M

11/19/20

4 out of 5

Excellent tool super complete, but it is too slow you need a good computer to work fluently

What do you like best? Easy interface to make automatizations . What do you dislike? The speed of the platform is too slow, you need a fast laptop to work fine. Recommendations to others considering the product: Improve the speed of the platform What problems are you solving with the product? What benefits have you realized? Mainly email marketing automatization

TS

Timothy S

11/19/20

4 out of 5

I believe Active Campaign has a lot to offer it's customers and there could be some improvements.

What do you like best? I love the options available when creating automations and email flows, and the vast amount of integrations with other apps is a huge plus. One of my favorite things about ActiveCampaign is the customer service! If you have any questions, comments, or concerns, a quick email is usually responded to within 24 hours with a vast explanation and sometimes even accompanied with a video showing you what to do. What do you dislike? Paid accounts are given a lot ...

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TG

The G

11/19/20

4.5 out of 5

Very good platform.

What do you like best? The automations are easy to establish. The drag and drop makes it clear as to what the user is trying to accomplish. What do you dislike? It seems like getting notifications could be a little easier to set up and make sure important things are received. Recommendations to others considering the product: Make sure that you set up your notifications and get your lists all perfect and cleaned up before sending out any automations. What problems ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].