ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

It works for me

What do you like best? I can use automations, templates and get insights on how my campaigns are doing What do you dislike? I can't organize my lists into groups/subgroups Recommendations to others considering the product: It's a great solution. It take me some time to get used to it, but there are a lot of resources and video's to help out with that. And the support team is very helpful. What problems are you solving with the product? What benefits have you ...

Activecampaign is a very intuitive tool…

Activecampaign is a very intuitive tool for making marketing automations. It have saved us countless hours and giving our customers a better experience.They have tons of learning videos and a super support function.Only downside is that if you need leads etc from Facebook or Linkedin, you will need to purchase an extra product like Zapier.

Great experience using Active Campaign

What do you like best? Active Campaign is extremely easy to use and the automations are straight forward to create. What do you dislike? The only problem I have had was with my Captcha but support responded very quickly and sorted it out. Recommendations to others considering the product: It's a great tool to use. Highly recommended What problems are you solving with the product? What benefits have you realized? The automation saves me a lot of time, so I can ...

Good Marketing Automation Solution with slight weaknesses on Sales and Tracking

What do you like best? Autmations and Logical Links are easy and effective to create. List management also works well. The campaign designer works fine and is great to use even without programming skills What do you dislike? Forms are kept very simple. Tracing from various sources (via UTM) is not readily possible). Also, the sales process does not fit for us. Recommendations to others considering the product: Take the time to familiarize yourself well. This is the only ...

Easy to use and versatile

What do you like best? It's an easy programme to use and a lot more versatile than many similarly priced products on the market What do you dislike? Sometimes we get information doubled up via email Recommendations to others considering the product: Go for it, easy to use and relatively cheap What problems are you solving with the product? What benefits have you realized? We use Active Campaign to send clients down different pathways depending on what they are ...

A well-thought out email service with exceptional customer service.

What do you like best? I've been using Active Campaign since May 2020. It was recommended to me by my business coach, as I have never done email marketing before. Drew was my account manager and he was absolutely awesome! Super communicative and made time to connect with me on the phone multiple times prior to me even signing up. He was available thereafter for questions and provided materials to help me understand the platform. One of the best features is the deeply analytical reports ...

Good email marketing solution for small - medium sized business

What do you like best? ActiveCampaign is a cost-effective email marketing solution with a user-friendly interface. And the support is excellent - we experienced a few issues with links in emails being marked as spam and AC reverted with a work-around within a couple of hours and a fix was available within a week. What do you dislike? Automation flows are more difficult than they need to be. And, at times, emails don't appear in the inbox the same way they've been designed and ...

Great for customizing your prospects journey and sales automation!

What do you like best? The ability to install someone else's automation into your account is amazing, also the forms are fairly simple to use and implement. I do like the ability to track the stages of my leads and deals. What do you dislike? It is a bit hard to understand and if you don't have a step by step video guide so for me the annoying part is not when I want to make a change I am hesitant b/c I don't want to screw anything up. Setting up the account to work how you ...

Great product, Very very indepth tool but - feels expensive!

What do you like best? I really like how in-depth and hands-on you can get with the marketing automation - they have an account manager structure which really enables you to make progress! What do you dislike? I feel like everything requires lots of complexity and is more complex than you would imagine, it also feels expensive compared to the other platforms! What problems are you solving with the product? What benefits have you realized? Email marketing and automation

a first experience on email marketing

What do you like best? the simplicity of the layout and the ease of use of the controls What do you dislike? he cost is too high for so few mailing list subscribers and I have had a hard time managing the menu to the right of each mailing list. Sometimes the links don't work and you have to insert them several times What problems are you solving with the product? What benefits have you realized? I created my marketing automation campaign and gained experience on the ...