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9.8

Spot Score

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in June 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.5

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Starts from $29 / User / Month

ActiveCampaign Reviews & Ratings

4.5

Very Good

Based on 12031 ratings & 1887 reviews

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terible

(21)

Spotsaas Editor’s POV

ActiveCampaign shines as one of the leading platforms for email marketing and marketing automation, offering an impressive balance of functionality, ease of use, and stellar customer support. Its comprehensive range of features, including robust automation capabilities, effective list segmentation tools, and seamless integrations with programs like Zapier and ...Read more

ActiveCampaign pros and cons

  • Exceptional customer support with responsive, knowledgeable, and patient assistance, often going above and beyond to resolve issues.

  • User-friendly platform with intuitive tools, making it accessible even for beginners or non-technical users.

  • Robust automation capabilities, including a visual builder to create workflows and personalized email sequences easily.

  • Reliable and stable performance with minimal or no downtime reported by long-term users.

  • The steep learning curve for new users, requiring time and effort to fully understand the platform’s features.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 331-340 out of 1887

PR

Pol R

11/20/20

5 out of 5

Best email marketing platform

What do you like best? Very versatile. You can do literally whatever you want with your contact list. What do you dislike? The slow learning curve. It's very, very powerful, but you need to invest some time to learn everything you can do. But it's totally worth. What problems are you solving with the product? What benefits have you realized? Easy communication with my clients and potential clients.

CT

Corey T

11/20/20

5 out of 5

The best CRM software hands down

What do you like best? The structure of the different lists, the user interface, the automations and the deal section. What do you dislike? Not really a huge amount but I haven't used it to it's full capacity yet What problems are you solving with the product? What benefits have you realized? Being able to communicate with customers regularly to keep them engaged

NM

Nicholas M

11/19/20

4.5 out of 5

Solid and Intuitive CRM and Email Platform

What do you like best? We like the easy tracking for campaigns and the user interface for our sales team and front-line team. What do you dislike? We dislike the landing page builder, but the team has been steadily improving it. Recommendations to others considering the product: If you are looking to up your email game and segment your customers in an easy an intuitive system, highly recommend! What problems are you solving with the product? What benefits have you ...

Read more

AW

Alexis W

11/19/20

4.5 out of 5

A comprehensive and easy to use platform

What do you like best? The fact that practically anything is possible on the platform. Previously used platforms all have some sort of limitation be it with the e-mail layout or the structuring of campaigns. What do you dislike? There is nothing I can think of off the top of my head. What problems are you solving with the product? What benefits have you realized? I am able to create marketing campaigns that provide value, as well as acquire clients in the process.

EM

Ewan M

11/19/20

4.5 out of 5

Sophisticated Features & Attractive Pricing

What do you like best? There are lots of email automation systems out there. Most of them have poorer features at a higher price point. ActiveCampaign has the main functionality you need without costing the earth. What do you dislike? Couple of UX niggles. Not everything is always as obvious as it should be. But customer support have always been very responsive. What problems are you solving with the product? What benefits have you realized? Regular, action-triggered ...

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SD

Stephane d

11/19/20

4.5 out of 5

Simple, easy, lots of resources, not free

What do you like best? Many people I know use it, it is easy to get templates and ideas on how to use it. It integrates well with other tools. What do you dislike? nothing at the moment. Maybe all in English, it would be nice to have it in french. What problems are you solving with the product? What benefits have you realized? email marletting tool...

AA

Anja A

11/19/20

4.5 out of 5

Active Campaign is easy to use and has everything that I need

What do you like best? The visual building in Automations. The drag and drop function to build newsletters. That I can save my own text, for example testiomonials, which I use in every Newsletter. What do you dislike? So many options. Sometimes a bit stressful to find the right thing. What problems are you solving with the product? What benefits have you realized? Automations for my online programs. Email Marketing. Registrations for Webinars. ...

Read more

JH

Jennifer H

11/19/20

4.5 out of 5

ActiveCampaign fan

What do you like best? I love automations, when I first heard of ActiveCampaign I learned about automations and it blew my mind I still use it daily 🤩 What do you dislike? It is quite complex for beginners but you’ll get to know it well if you follow the ActiveCampaign training Recommendations to others considering the product: They have awesome support during covid I had to pause my account but i am currently getting back into the same account that I had and they ...

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DR

Daniel R

11/19/20

4.5 out of 5

Amazing automation done right

What do you like best? The drag and drop automation creation. It's basically like Scratch for adults. You can do anything you can set your mind to with it. On top of that, the support is unmatched and consistently delivers quick and extremely useful answers whenever they are needed. What do you dislike? Conversations is a little clunky still, but it's gettign there. Recommendations to others considering the product: Do it! What problems are you solving with the ...

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JP

Juan Pablo J

11/19/20

4.5 out of 5

The marketing automation system with more integrations and an easy to use API I have used so far

What do you like best? The ability to integrate with other tools such as Typeform and its API. Also the ease of automating various marketing actions and categorizing users according to those actions. Finally, I like the ease of seeing the actions that a particular user has performed What do you dislike? The price per user can be more expensive than other alternatives. You also have the problem of having a model that not only pays for users, but you also have to ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].