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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

Add to compare

Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 331-340 out of 1887

PR

Pol R

11/20/20

5 out of 5

Best email marketing platform

What do you like best? Very versatile. You can do literally whatever you want with your contact list. What do you dislike? The slow learning curve. It's very, very powerful, but you need to invest some time to learn everything you can do. But it's totally worth. What problems are you solving with the product? What benefits have you realized? Easy communication with my clients and potential clients.

CT

Corey T

11/20/20

5 out of 5

The best CRM software hands down

What do you like best? The structure of the different lists, the user interface, the automations and the deal section. What do you dislike? Not really a huge amount but I haven't used it to it's full capacity yet What problems are you solving with the product? What benefits have you realized? Being able to communicate with customers regularly to keep them engaged

NM

Nicholas M

11/19/20

4.5 out of 5

Solid and Intuitive CRM and Email Platform

What do you like best? We like the easy tracking for campaigns and the user interface for our sales team and front-line team. What do you dislike? We dislike the landing page builder, but the team has been steadily improving it. Recommendations to others considering the product: If you are looking to up your email game and segment your customers in an easy an intuitive system, highly recommend! What problems are you solving with the product? What benefits have you ...

Read more

AW

Alexis W

11/19/20

4.5 out of 5

A comprehensive and easy to use platform

What do you like best? The fact that practically anything is possible on the platform. Previously used platforms all have some sort of limitation be it with the e-mail layout or the structuring of campaigns. What do you dislike? There is nothing I can think of off the top of my head. What problems are you solving with the product? What benefits have you realized? I am able to create marketing campaigns that provide value, as well as acquire clients in the process.

EM

Ewan M

11/19/20

4.5 out of 5

Sophisticated Features & Attractive Pricing

What do you like best? There are lots of email automation systems out there. Most of them have poorer features at a higher price point. ActiveCampaign has the main functionality you need without costing the earth. What do you dislike? Couple of UX niggles. Not everything is always as obvious as it should be. But customer support have always been very responsive. What problems are you solving with the product? What benefits have you realized? Regular, action-triggered ...

Read more

SD

Stephane d

11/19/20

4.5 out of 5

Simple, easy, lots of resources, not free

What do you like best? Many people I know use it, it is easy to get templates and ideas on how to use it. It integrates well with other tools. What do you dislike? nothing at the moment. Maybe all in English, it would be nice to have it in french. What problems are you solving with the product? What benefits have you realized? email marletting tool...

AA

Anja A

11/19/20

4.5 out of 5

Active Campaign is easy to use and has everything that I need

What do you like best? The visual building in Automations. The drag and drop function to build newsletters. That I can save my own text, for example testiomonials, which I use in every Newsletter. What do you dislike? So many options. Sometimes a bit stressful to find the right thing. What problems are you solving with the product? What benefits have you realized? Automations for my online programs. Email Marketing. Registrations for Webinars. ...

Read more

JH

Jennifer H

11/19/20

4.5 out of 5

ActiveCampaign fan

What do you like best? I love automations, when I first heard of ActiveCampaign I learned about automations and it blew my mind I still use it daily 🤩 What do you dislike? It is quite complex for beginners but you’ll get to know it well if you follow the ActiveCampaign training Recommendations to others considering the product: They have awesome support during covid I had to pause my account but i am currently getting back into the same account that I had and they ...

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DR

Daniel R

11/19/20

4.5 out of 5

Amazing automation done right

What do you like best? The drag and drop automation creation. It's basically like Scratch for adults. You can do anything you can set your mind to with it. On top of that, the support is unmatched and consistently delivers quick and extremely useful answers whenever they are needed. What do you dislike? Conversations is a little clunky still, but it's gettign there. Recommendations to others considering the product: Do it! What problems are you solving with the ...

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JP

Juan Pablo J

11/19/20

4.5 out of 5

The marketing automation system with more integrations and an easy to use API I have used so far

What do you like best? The ability to integrate with other tools such as Typeform and its API. Also the ease of automating various marketing actions and categorizing users according to those actions. Finally, I like the ease of seeing the actions that a particular user has performed What do you dislike? The price per user can be more expensive than other alternatives. You also have the problem of having a model that not only pays for users, but you also have to ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].