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9.8

Spot Score

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in June 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.5

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Starts from $29 / User / Month

ActiveCampaign Reviews & Ratings

4.5

Very Good

Based on 12031 ratings & 1887 reviews

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terible

(21)

Spotsaas Editor’s POV

ActiveCampaign shines as one of the leading platforms for email marketing and marketing automation, offering an impressive balance of functionality, ease of use, and stellar customer support. Its comprehensive range of features, including robust automation capabilities, effective list segmentation tools, and seamless integrations with programs like Zapier and ...Read more

ActiveCampaign pros and cons

  • Exceptional customer support with responsive, knowledgeable, and patient assistance, often going above and beyond to resolve issues.

  • User-friendly platform with intuitive tools, making it accessible even for beginners or non-technical users.

  • Robust automation capabilities, including a visual builder to create workflows and personalized email sequences easily.

  • Reliable and stable performance with minimal or no downtime reported by long-term users.

  • The steep learning curve for new users, requiring time and effort to fully understand the platform’s features.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 321-330 out of 1887

MM

Melissa M

11/20/20

5 out of 5

Easy to use and affordable product!

What do you like best? Email marketing is made much simpler with this tool. I love being able to reach my connections this way! What do you dislike? There is a lot of functionality that I don’t use, but I’m not sure I would say I dislike that. I do wish unsubscribes were automatically removed from your list. Recommendations to others considering the product: Definitely get someone to help you set it up. What problems are you solving with the product? What benefits ...

Read more

DK

Dmitry K

11/20/20

5 out of 5

Best Email Marketing Automation Tool Out There

What do you like best? Scoring Feature is my favorite when it comes to evaluating subscribers What do you dislike? My guess could be a bit faster when switching between pages and automations Recommendations to others considering the product: Take ActiveCampaign Bootcamp Course to find out more about it's features What problems are you solving with the product? What benefits have you realized? The best tool in my eCommerce automation

BB

Bella B

11/20/20

4 out of 5

Robust platform - expect learning curve

What do you like best? The possibilities for automations are endless. Wide native integrations with other platforms without needing to Zap. Very visual funnel/automation builder. What do you dislike? Slow customer support. Sometimes it takes more than 24 hours to get back. Steep learning curve if you're not used to basics. Recommendations to others considering the product: Learn the advanced automations to make it worth the subscriptions What problems are you solving ...

Read more

DW

dan w

11/20/20

4 out of 5

Powerful and simple to use

What do you like best? ActiveCampaign is the best all-in-one service I have ever used. What do you dislike? There is nothing I dislike about ActiveCampaign. What problems are you solving with the product? What benefits have you realized? social media marketing, automation, ease of use, and all I need in one package.

TA

Tyler A

11/20/20

4 out of 5

Easy to use - would like to see additional features

What do you like best? The automations and lists features are intuitive and easy to put together. The navigation isn't overwhelming once you get use to it. What do you dislike? The functionality in the deals section doesn't work like it is supposed to and the complexity of the processes doesn't it make it worth bothering with. What problems are you solving with the product? What benefits have you realized? It helps us stay top of mind with customers and interact with ...

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ID

Ignacio D

11/20/20

5 out of 5

The best Email Marketing tool

What do you like best? There are a lot of possibilities, AC is a very complete software (CRM, tags, automation, etc.) What do you dislike? The price, because there is a bit high. I do not like that the price increases as much as the list grow What problems are you solving with the product? What benefits have you realized? Qualifying leads, there is a very powerful tool to make a good relationship with your prospects

YB

Yonatan B

11/20/20

5 out of 5

great CRM for lead management and mailing lists

What do you like best? the flexibility of segmentation and communicating with various lists that I can make What do you dislike? the price jumps dramatically after 1000 contacts What problems are you solving with the product? What benefits have you realized? helps with lead management and automations. ad communicating with a whole particular segment

AP

Alyssa P

11/20/20

5 out of 5

Incredible Email Marketing Automation Tool with the Best Price!

What do you like best? Extremely easy to use and powerful automation tools even in the basic plans. There are plenty of options to choose to from to start an automation, conditions for when the next emails will be send and much more, and the automation builder is really intuitive. I also like how easily it integrates with other softwares, making it even easier to grow an email list. What do you dislike? The email builder could be better, it's extremely simple and although it's ...

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AL

Andrea L

11/20/20

5 out of 5

Active Campaign is the best ... and I've tried them all!

What do you like best? Working with my clients, I've had behind the scenes access to their business tools. I've seen almost every email software provider in action, and Active Campaign beats them all. It's the email provider I personally use and recommend all my clients to use. Although there are many advanced features, Active Campaign is very easy to use and navigate. The ability to easily segment, tag, and sent automated sequences to different groups is fantastic! What do you ...

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RS

Rachel S

11/20/20

5 out of 5

Great asset to my business and easy to navigate

What do you like best? The help facility is easy to use and quick and straight forward to answer and queries. What do you dislike? When automations don’t work and it takes me far too long to work out why. Recommendations to others considering the product: Just set it up and start playing with it as it’s easier than it looks. If I can do it anyone can do it! Also the emails sent out with mini trainings and tips are really worth reading to keep improving your knowledge. ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].