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9.8

Spot Score

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in June 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.5

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Starts from $29 / User / Month

ActiveCampaign Reviews & Ratings

4.5

Very Good

Based on 12031 ratings & 1887 reviews

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terible

(21)

Spotsaas Editor’s POV

ActiveCampaign shines as one of the leading platforms for email marketing and marketing automation, offering an impressive balance of functionality, ease of use, and stellar customer support. Its comprehensive range of features, including robust automation capabilities, effective list segmentation tools, and seamless integrations with programs like Zapier and ...Read more

ActiveCampaign pros and cons

  • Exceptional customer support with responsive, knowledgeable, and patient assistance, often going above and beyond to resolve issues.

  • User-friendly platform with intuitive tools, making it accessible even for beginners or non-technical users.

  • Robust automation capabilities, including a visual builder to create workflows and personalized email sequences easily.

  • Reliable and stable performance with minimal or no downtime reported by long-term users.

  • The steep learning curve for new users, requiring time and effort to fully understand the platform’s features.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 311-320 out of 1887

LP

Laura P

11/21/20

4.5 out of 5

Great balance between quality and price

What do you like best? I like how intuitive the software works for the automations feature. I like that they give you templates to understand all the possibilities the CRM offers. Being a designer I also appreciate the aesthetics of the platform, especially the deals feature, makes our sales pipeline easily visualized. Also being able to drag and drop is always good to have in dynamic stages. I think I still have a lot to learn to fully use the potential of the platform but so far it ...

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AI

Aldo I

11/21/20

4.5 out of 5

Active Campaign for Real Estate Team

What do you like best? The automations and ease of use of the drag and drop builder. What do you dislike? I haven’t used the crm yet because I have to upgrade my package Recommendations to others considering the product: Look no further. The best tool in the market! What problems are you solving with the product? What benefits have you realized? Automate my drip campaigns and autoresponders

RB

Raouf B

11/21/20

5 out of 5

Good price, good service and convenient

What do you like best? Active Campaign is a very convenient autoresponder, easy to use. The team behind the website is very reactive and AC can be combine to many other platforms, like ClickFunnels or WebinarJam. I also like the fact that the prices are low when we begin. What do you dislike? Nothing so far. Everything works correctly. But AC could maybe put effort into efficiency regarding the information telling where the leads who sign-up to my lists come from (city ...

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PW

Paul W

11/21/20

5 out of 5

I've been able to connect with leads in a whole new way, and have increased my conversation rate!

What do you like best? I love how ActiveCampaign allows you to easily segment and create lists based on the audience you're reaching. What do you dislike? How hard it is to navigate the platform at times. There is a lot, so the reports can get confusing. Recommendations to others considering the product: I definitely recommending looking into how you integrate it with other third party platforms to optimize it. I love using Easy Webinar. What problems are you solving ...

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TT

Tereza T

11/21/20

5 out of 5

Easy to Use and Great for Email Campaigns

What do you like best? How easy it is to follow and create campaigns. I also love how helpful customer service is. I'm thrilled about the landing page creation feature! I've been using Ac for 5 months now and received an incentive for writing this honest review. What do you dislike? As easy as it is to use, I'm still getting adjusted to creating email campaigns. I have a virtual assistant who helps me and she has no issues using the platform. What problems are you solving ...

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NJ

Nicole J

11/20/20

4.5 out of 5

Switched from Ontraport to ActiveCampaign and have ZERO regrets

What do you like best? The functionality of the automations allows us to create customized goal-based user experiences. What do you dislike? The way users are subscribed and unsubscribed from lists makes it difficult to track a purge unsubscribes from our account. The only way to remove a user from a list is to unsubscribe them which shows up in our reports as an account unsubscribe which can be confusing. Recommendations to others considering the product: If you're ...

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AM

Andrea M

11/20/20

4.5 out of 5

Very very good tool for marketing automation

What do you like best? I'm not a marketing automation veteran but active campaign is very easy to master and to use and I've achieved very good results with a little effort and some time spent learning everything. There's also a good section devoted to training for everyone that cover all the aspects of this tool! What do you dislike? Now that also italian is included I have nothing to dislike. What problems are you solving with the product? What benefits have you realized? ...

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AC

Arlene C

11/20/20

4.5 out of 5

Lovely powerful software!

What do you like best? I love that it is highly visual and easier to use than Infusionsoft. What do you dislike? It would be great if there was a service that build out all of your old Infusionsoft funnels as it takes a long time to build out. Recommendations to others considering the product: Its miles better than Infusionsoft and great value for money. You'll regret not switching sooner! If you're new to marketing automation then I feel this is a great place to start. ...

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BD

Brahian D

11/20/20

4.5 out of 5

Greatest customer service

What do you like best? Automation made easy. Fast and efficient customer service What do you dislike? Pricing. 1 subscriber isn't worth that much in Latin America Recommendations to others considering the product: Very good customer support. I recommend using it, no doubt about it. What problems are you solving with the product? What benefits have you realized? Automation, email marketing, split testing

FG

Francisco G

11/20/20

2.5 out of 5

Neutral

What do you like best? Automation functionality and Campaing templates What do you dislike? PRICE. According to my users, a lot of emails go to promotion and span box. What problems are you solving with the product? What benefits have you realized? Automation and email marketing

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].