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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 291-300 out of 1887

W

Wilfried

11/23/20

5 out of 5

Cheapest on the market (amongst the serious one solution available, i think) and the best quality

Active campaign is a very helfull soft.The company know what they are doing and have crafted a soft that is honestly not as intuitve as otherAT FIRST, but once you understand everything, then feel free to do whatever yo uwant.Pricing are good (i think it's the cheapest available for small size business)I don't want to write something too long but here is my review shortened in one sentence :TL;DR : Cheapest, but best quality.From software to courses you have everything you need to succeed ...

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RD

Rick D

11/23/20

5 out of 5

Great for beginners

What do you like best? I'm just a solopreneur without an IT or marketing team back me up. Active Campaign has been great because it's easy to understand and use. I've been using it for about a year and haven't run into any problems. The analytics show that my email marketing is getting through and that's what counts! What do you dislike? Since I pay based on the number of active contacts, I wish there was a way to have archived lists so that I can only pay per month for the ...

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CC

Cindy C

11/23/20

5 out of 5

Powerful marketing platform with outstanding customer service

What do you like best? Active Campaign is very intuitive and has given us the power of data to shape the experience our clients and customers have while working with our company. Because of Active Campaign, I think about our customer experience on a much deeper level than before. The result has been increased sales overall, better relationships with current customers and clients ... and we've thought of a lot more opportunities to sell our services than we ever have before. On top ...

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RC

Roberto C

11/23/20

5 out of 5

Great Product, Amazing Service!

What do you like best? This is a library of pre made "automations" which ActiveCampaign calls recipes. Great to have a full library of options. The onboarding process was extremely simple thanks to their world class customer support team. They made scheduling onboarding calls easy, and followed up with resources for our specific needs based on the topics discussed during our onboarding sessions. What do you dislike? Haven't found something that we dislike. Recommendations to ...

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CF

Carlos F

11/23/20

5 out of 5

Mi experiencia con Active Campaign

What do you like best? Mi experiencia ha sido muy grata, sobre todo porque soy nuevo en este tipo de herramientas de gestión de campañas y email y las facilidades, precios, posibilidades son infinitas. Para todo hay una opción. Estoy encantado de seguir aprendiendo con sus profesionales y seguir mejorando la gestión de mis campañas. What do you dislike? No veo nada que no me guste. Como digo, la herramienta es genial. Recommendations to others considering the product: ...

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JC

Jason C

11/23/20

5 out of 5

Great Automation Platform

What do you like best? It's easy, intuitive, and there's nothing better in regards to value for what you get in this space. What do you dislike? It's not a fully fledged CRM just yet, but I can see that coming. Recommendations to others considering the product: If you're weighing this against Hubspot - AC beats it 99% of the time in value, function, and ease of use. What problems are you solving with the product? What benefits have you realized? We're currently ...

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CW

Craig W

11/23/20

5 out of 5

A learning experience for me and to teach others

What do you like best? A very powerful tool for automation, and segmentation. You can copy and paste ready done templates. I liked the landing pages and the way you are able to track clicks etc from website open rates too. What do you dislike? It was quite difficult to navigate sometimes. Once you got the hang of it, it was fine but not initially logical for me. Recommendations to others considering the product: Watch some Youtube videos on how to use it first to help ...

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CS

Claudio S

11/23/20

4 out of 5

Super interesting!

What do you like best? Here there is a list of I like best: Easy to use. Active Campaing also provides a user-friendly interface that allows to novices to build, monitor and assess campaigns and their related flows. Simplicity, intuitive page desing and drag-and-drop features provide a good level level of comfort that cannot be found on other platforms. Moreover I can mention easiness of the process and usability of the solution. Good customer services (reactive and ready to help). ...

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FM

Fabio M

11/23/20

5 out of 5

The best e-mail martketing's tool. Here, in Brazil, we love Active Campaing.

What do you like best? The automations skills. We always use that. What do you dislike? Sometimes, I wish an another payment option. What problems are you solving with the product? What benefits have you realized? Sending e-mails to all my list in minutes is the best.

NE

Nadia e

11/23/20

4.5 out of 5

I HIGHLY RECOMMEND ACTIVE CAMPAIGN FOR ANY ONLINE OR OFFLINE BUSINESS. Easy and intuitive to use.

What do you like best? THE AUTOMATIONS ARE GREAT! Easy and intuitive ... What do you dislike? The percentage of delivering mails in the Inbox. This has drastically dropped off. I dnt like this issue. Active CAmpaign could be more performant on this and it could use it as a marketing strenghts in front of other programms doing the same. I d like to earn how to use it at full potential. So, someeasy tutorials every week to dig deeper into what AC can do. Recommendations ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].