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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 221-230 out of 1887

OH

Outreach Hale Pule

01/11/21

5 out of 5

We just made the switch from MailChimp…

We just made the switch from MailChimp and we're very happy we did. Activecampaign is intuitive and powerful. We are still learning all of the features, and our account manager is very responsive and thoughtful. This tool is going to support us to quickly scale our business. Definitely recommend.

AS

Aaron Spiro

01/11/21

5 out of 5

Good, Cost-effective solution

We have used several email marketing platforms over the years and AC was by far the best solution at the best price. We used AC to revamp our email automation and saw BIG results within 2 months. We have been using it for 4 years and have not had any major issues. Highly recommended as an easy-to-use and powerful tool. The integration options allow us to do things seamlessly.

KN

Kelly Noelle Morrison

01/11/21

5 out of 5

Highly Recommend when wanting to scale your business!

I love ActiveCampaign because when I was just starting out with growing my email list, I had 0 subscribers. I have 700+ subscribers now, and ActiveCampaign has made it so easy to segment them, see who's interacting with my emails, do follow ups and they even integrate with my favorite course platform. What I also love about ActiveCampaign is that I know that as my business grows, I will not "outgrow" the platform... I can scale my account as my business scales!

TS

Thibaut Souyris

01/11/21

5 out of 5

ActiveCampaign is an excellent email…

ActiveCampaign is an excellent email marketing platform for small businesses. I love the automation and segmentation capacities and strongly recommend it to any small business owner.

SG

Sheri Guyse

01/11/21

3 out of 5

The learning curve is steep, but I'm hopeful.

There are a LOT of moving parts to Active Campaign but I'm hopeful that means it will be a deeply helpful marketing tool in my business. I have seen some buggy moments in 'campaigns' and I'm genuinely surprised how sloggy it can be to navigate around inside the software. But I've already invested a lot of hours building automation and drafting campaigns, so I'm going to give it all more time. DEFINITELY glad for the 1/2price discount for the first 2 months to give me a little time to see if ...

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AM

Andy M.

01/11/21

4 out of 5

Its a great tool for any business

Its a great tool for any business, let you manage very easily your data base, the automations are great, there are only 2 thinks that for me need improvement, 1. The interface its very very slow and 2.- the customer support its also very slow

T

Tim

01/11/21

4 out of 5

Innovative & Convenient

Innovative email platform with elaborate triggered email trees for automation. Live chat feature is convenient.

T

Travis

01/11/21

4 out of 5

Great for making e-mail drip campaigns

Great for making e-mail drip campaigns, and easy to use. The dashboard is a little clunky and could have easier navigation. If you're doing any sort of Exit Intent strategy or pop-up ads on your site, Active Campaign is a great compliment to continue to nurture your leads.

LC

Laura Cross

01/11/21

4 out of 5

Pleased Customer

Does almost everything I need and easy to use. Customer support calls can be organised when you need them which helps.

MH

Marit Hollander

01/11/21

5 out of 5

Best email program Available

Best email program Available. Once you know how everything works it's just so quick and easy. Would definitely recommend.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].