ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Best ESP Hands Down

The dedication of the active campaign team to make this product better each day - is simply amazing. The constantly adding of new features and improvements - love it.

I used to use InfusionSoft....

I used to use InfusionSoft and was pleased but they are HORRIBLY expensive. Active Campaign does all of the work of Infusion at a fraction of the cost. I have been VERY pleased with Active Campaign for over two years!

ActiveCampaign continues to impress me, it's the best platform out there

What do you like best? I did a lot of research before choosing AC, and price for features it left everything else in the dust. Add on top really powerful automations that are continually growing in features, intuitive interface that's was super easy to get campaigns out there (and yet am continually discovering new and powerful ways to use the product and a deep effective CRM and integrations. I love the ease of integration with my shopping cart and membership site (previous DAP now ...

An excellent (and essential) part of business success

What do you like best? Active Campaign has everything you need to run a successful email campaign. I love how easy it is to set up your own templates for emails - and whether you want to send newsletters or automated email sequences - this software has everything you could possibly need. In particular I find the automations essential to my business, as I run several websites and have different free opt-in ebooks. The automations give you the opportunity to track what you want your ...

Amazingly easy-to-use and cost-effective MAS/CRM

What do you like best? The integration of a basic CRM with a very nice and easy-to use marketing automation system is what put ActiveCampaign over the top for me. Emails are incredibly easy to setup, automations are the easiest I've ever used (used Marketo and Eloqua before, and the platform's workflow is really intuitive. Also, the price point is amazing. For less than $50/month we have an MAS and CRM that takes care of all of our needs, including nurture programs, sales, automated ...

The best email marketing tool bar none!

What do you like best? Over the past ten years I've used pretty much every email tool on the market. That includes heavyweights such as Mailchimp and Aweber, and I thought that they were as good as it got. I then used Infusionsoft, paid the hefty startup fee and settled into paying their extremely high monthly premiums. I really thought that it was necessary to pay such high fees to get the functionality I needed, but then someone recommended ActiveCampaign, and I was taken aback. ...

A huge time, effort and MONEY saver!

What do you like best? The ability to consolidate the multitude of lists necessary with my previous autoresponder platform, down to ONE master list with multiple tags, has been a game changer for my business. No more wasted time and effort creating a new list for every product/lead magnet. Active Campaign has simplified and streamlined my customer interaction process. Once I let go of my old ways of thinking about autoresponders, I could see and utilize the incredible potential of this ...

I'm glad I found it (finally!)

What do you like best? First of all I like user-friendly interface. It really takes short time to understand where are instruments situated, and how to use them. My friends that transfer their email-marketing to Active Campaign and do not understand english well — use english interface with zero problems. Cause it's very easy to understand it. Second — I like automation sequences visual builder. Before using A.C. it takes some time to draw marketing funnel with a pencil ...

Takes the headache away and adds the smarts

What do you like best? I love how ActiveCampaign does a lot of the thinking for me and I can re-use work I've already done (particularly layouts so I don't have to build everything from scratch every time. Everything is set up in a very intuitive and user-friendly way and it's completely monkey-proof - which is very important for me because I'm not particularly tech-savvy! My email program has been much more sophisticated since I started using ActiveCampaign and it's also been so much ...

The best program for sending out newsletters I've ever used!

What do you like best? I love that I can easily set up automations, and it's so easy to send out campaigns. I've heard a lot of people talking about ConvertKit being the best option, and while I haven't tried it out myself, I've been so happy with ActiveCampaign that I see no reason to ever switch at this point! It seems to do just about everything I need for a much better monthly price. What do you dislike? I've only had a couple instances where an email didn't save correctly. I also ...