ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

It does what it says it does ... and does it well!

What do you like best? ActiveCampaign is well-designed and works well. The "Conditions and Workflow" options are easy to use and powerful enough to reach out to your contacts based on various criteria. Automations and Campaigns are a breeze to use, as is the email and forms designer. I have tried a number of email marketing systems over the years and this is the one I am most pleased with. What do you dislike? I'd have to say there is nothing I dislike about ActiveCampaign. It would be ...

Best email automation software available today

What do you like best? Because I'm a consultant and do lots of freelance work I've had to use almost every email autoresponder. None combine simplicity with powerful automation features like Active Campaign. You can have your campaign set up in minutes even if you have never used the software before, and aren't tech-savvy. It turns anyone into an email automation wizard. Also, the interface to write and design your emails is really simple and easy to use. That's why I choose to use Active ...

A better option compared to MailChimp

PROS & CONS What are the best aspects of this product? The outstanding feature it is easy to create automations. They help me clearly see the email flow and understand how my messages are delivered to my clients. The clincher for me was the initial phone conversation I had with a customer support agent who clarified my doubts and explained the various features to me. This made me like the vendor and I decided it was the perfect email marketing solution for my needs. What aspects are ...

Quite simply, the best marketing automation tool

What do you like best? As a marketing agency, when it comes to automation platforms, we've seen them all. We have to be flexible to client technology and preferences, but Active Campaign is the tool of choice for our own business and the one we recommend. The design is incredibly intuitive and easy to understand, yet the system offers a level of granularity that will please even the geekiest of marketers. Powerful automations, easy to work with, great reporting. What can I say? ...

ActiveCampaign as a base of operations!

What do you like best? It's all about saving time these days and AC helps with this in so many ways. Aside from the obvious benefits automation programs provide, AC is further differentiated by its user-friendliness and clear design. It's easy to understand, use and improve on and this is key for saving time off conducting training sessions for new employees as AC is best learned by practicing in it. What do you dislike? Of course, there is always room for improvement, but mostly in ...

I'm so pleased with ActiveCampaign

What do you like best? Since I started in the Digital Marketing I've never had access to such an amazing tool for automation and email marketing as well. I use to work with a couple of email marketing old competitors and with a couple more of my clientes, but, once I discovered the ease of use of Active Campaing and it's automationa capabilities, I just ended turning around from my former provider and came to ActiveCampaign. I like the easy way of making automations and that it has all ...

Best email marketing tool for the price

What do you like best? In a few words - features & integrations. We've just scratched the surface with automations, but build new ones all the time. The opportunities to put a lot of our 2-person business on autopilot and increase our customer base and customer support are endless! We have a full customer marketing tool in one place - from interest tracking to blog subscribing, then automations from purchases and event attendance. We love it! We are able to provide amazing customer ...

Love this product!

What do you like best? I have used a variety of competing products. I really love how ActiveCampaign is easy to use (so my clients can easily learn how to use it but has all the advanced features I need as the marketing manager. What do you dislike? Nothing that I can think of. It's really a delightful product. Recommendations to others considering the product Very affordable, yet very sophisticated product, that is also super easy to use. I've used a lot of similar products and ...

I'm very satisfied with this tool, I highly recommend it to everyone

PROS & CONS What are the best aspects of this product? I’m using 10 years email marketing solutions and I’m happy that I have finally found something that is worth every penny. For $17-lite plan I get more email routing functions and everyone in my team moved to AC. What I like most that the functionality is available to everyone and you can clearlt see that their support and developer team is passionate about the product. I can easily set up campaigns and to increase the mailing list ...

I like working through ActiveCampaign

PROS & CONS What are the best aspects of this product? Compared to other tools this one is extremely easy to learn and it takes short period of time to understand the options. But I really like its customer service especially its representative Rick Birenbaum he guided me through all the onboarding steps, he is open to ideas and suggestions and he helps me to achieve my goals. What aspects are problematic or could work better? It would be great if they could allow us to upload a ...