ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

A cut above Aweber

PROS & CONS What are the best aspects of this product? I ADORE the automatic syncing of contact from my Gmail account to the Active Campaign one (meaning that I don’t have to add phones or emails on the phone manually. The dashboard is awesome, and everything is designed in a user-friendly tone. Finally, it amazes me how lists and tags can be used together. It made segmenting so simple! Do you know that I used to pay $300 per month for Infusionsoft and Otraport, and I still didn’t have ...

Can make your business profitable

PROS & CONS What are the best aspects of this product? I rate ActiveCampaign as the best email marketing and CRM app in the market. It has boosted my business a lot. I simply set it and it brings in a lot of sales automatically. I’m thinking of upgrading my package and automating all my sales and business processes. I’m very satisfied with the performance of the app. I’m based in South America which tells you this system can work anywhere. What aspects are problematic or could work ...

Good email automation platform; basic CRM functionality

What do you like best? Email automation is probably the best thing about it. The workflow is super simple, and it's easy to set up even complicated decision trees. Because of the CRM functionality built into the system, there's no need to integrate with a third-party in order to contact records in certain deal stages. What do you dislike? Mostly, it all has to do with the CRM component of the software. While they are billed as a marketing automation tool, there are just enough CRM ...

An Awkward Middle Child for Email

What do you like best? It's a step up from MailChimp or other ESPs because it offers logic branching and trigger-based actions. What do you dislike? AC fits into an awkward space between Email Service Providers and true Marketing Automation. No landing pages, half-baked website tracking, a quasi-CRM...it's like if you kinda want Marketing Automation but not really? Recommendations to others considering the product Really consider not just your current needs, but also your future ...

ActiveCampaign has everything you need for email marketing campaigns

PROS & CONS What are the best aspects of this product? I like ActiveCampaign’ automation features, you can easily personalize your automations. The tool allows you to plan entire email funnel that are based on the actions from your subscribers. I’m amazed of its support team and they are always ready to helps and provide support when an issue arise. I easily switched from another email marketing service including all resources, walkthroughs and tips. What aspects are problematic or ...

Intuitive software

PROS & CONS What are the best aspects of this product? ActiveCampaign is really useful because it offers CRM functions and automations besides email list mailing. Plus, the pricing packages are affordable. The vendor offers prompt and helpful customer support. We are a reseller and are using the service to manage client accounts. The learning curve is really short compared to other products. What aspects are problematic or could work better? There are no glaring deficiencies. I ...

Awesome automation with a decent CRM

What do you like best? Active Campaigns automation tools are really robust. Sending automated email campaigns is super simple and allows me to easily segement my audience by different actions they are taking (like cliking on links, viewing pages on my website, etc. What do you dislike? Active Campaign can be a bit tricky to learn at first, but. Their automation builder is decent (I personally like Infusionsoft's better, but easy enough to learn. One of the main things I find a bit ...

Easy to use even for novices

PROS & CONS What are the best aspects of this product? ActiveCampaign is easy to use even for novices. The automation workflows are great as they allow you to easily manage multiple paths and execute a number of tasks. The marketing automation software is incredible and the pricing is very affordable. Plus, the vendor offers prompt and reliable customer support. The chat support tool is a big boon. What aspects are problematic or could work better? The only headache is the text ...

Offers great value for its price

PROS & CONS What are the best aspects of this product? The most impressive feature is automations. You can accomplish almost everything with this feature and it helps me improve my interactions with my subscribers. For its low price, ActiveCampaign offers incredible value. The customer support is high quality and the agents resolve all your issues quickly. The highlight of the customer support is you can have a personal phone call with an agent who will explain to you how the software ...

More Advanced than MailChimp

What do you like best? It allows for more advanced segmentation and behaviors. I've used MailChimp in the past and it's limited in what you can do. The campaigns can be setup with delays for certain triggers, events, reminders, and other cool features. What do you dislike? It's really complicated, not as user friendly to get everything setup. I had to have my Virtual Assistant help me and also need her help with making updates and changes, and I'm a very tech-savvy person, but I can't ...