ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Active Campaign - so many surprises under the hood

What do you like best? I wouldn't say I'm lazy, but Active Campaign makes life so easy for me. First there's the automations. You can make them as simple or as complicated as you want. Personally I tend towards the simple and then duplicate as necessary. Plus once you set up the automation you can just forget about it. My latest favourite surprise is to be able add contacts to Facebook custom audiences. Also being able to send out one email with conditional parts in it so that ...

Impressed with Active Campaign

What do you like best? I love that Active Campaign is a detailed CRM with email automation all in one place. It's a one-stop shop in a sense. I also love being able to track my 'deals' and know the profit and loss potentials. What do you dislike? I'd like to be able to integrate my videos from Wistia instead of youtube, so I can track who watches them and for how long, but I don't dislike it. Recommendations to others considering the product This is a must have in any business. ...

Super easy to use!

What do you like best? I started my Early Years and Parenting Consultancy early this year and I am just about to launch my membership website, so I'm pretty new to the business world. Therefore, it was crucial for me to find an email marketing service that is easy to use. I'm very glad that I found ActiveCampaign, because it was super simple to set up, integrate with other web tools, creating email automation, campaigns and they provide top notch customer service. What do you dislike? ...

*VERY* Happy User!!

What do you like best? I really *LOVE* the user friendliness to ActiveCampaign's platform. I came over from one of the other platforms completely discouraged and upset with their non-user-friendliness and the high monthly rate. I've been welcomed with open arms at AC. I literally rant and rave to my clients about AC and frankly, I couldn't be happier. The help desk has always been very friendly when I have questions. The monthly price is amazing! I always get compliments on how lovely my ...

My go-to, most-recommended email marketing platform

What do you like best? ActiveCampaign offers powerful automation features more commonly found only in high-ticket systems. I love being able to automate email sequences to always provide my audience with exactly the info they need, to move them from one automation to another seamlessly, and (my very favorite to continually remove disengaged subscribers without having to think about it. What do you dislike? I would love to see more powerful reporting features. For example, I'm not able ...

LOVE ActiveCampaign!

What do you like best? I've been using ActiveCampaign for about 2 years now and I love building automations! The automation capabilities are off the charts. I also love the analytics it provides. I haven't tapped into all of the AC capabilities yet, and one that I wanted to learn more about was the CRM capabilities, so I scheduled a training with them and one of their reps walked through the whole thing with me, followed up with links to resources, etc. They are just top-notch in the ...

Great Email + Automation Service - HUGE VALUE!

What do you like best? The contact-based focused is the way all ESPs should be organized. You have a single contact record that can be subscribed to multiple lists or automations... Compare this to MailChimp where your contact might be duplicated across various lists, making it impossible to get a good overview on your customer base. The drag n drop email builder is hands-down the best in the industry. Ultimate flexibility since you're not tied to pre-defined elements or blocks. The ...

Don't think silos

What do you like best? The team at Active Campaign is pretty amazing, not only is the customer service astonishing, but the development cycles are fantastic. It seems like when I login we have new tools available to us and they make the core product even more amazing. I particularly love the site / event tracking What do you dislike? In the early days the UI did feel a bit clunky, that's since resolved. Second, to that, we had an email list issue where we did a co-op with another brand ...

the best e-campaing that i ever made!

What do you like best? I was skeptic at the beginning, i didn't know if it was going to work; I just gave a try and for my susprise it was the best e-campaing that i ever made! 100% succesful; it's a very intuitive tool for getting the audience that you are looking for, recommended for everyone i should add that it has one of the best customer support team i've ever seen, they are quite efficient at teaching you how to use the product What do you dislike? got no complains about it; the ...

Great value for email marketing!

What do you like best? ActiveCampaign is easy enough to use that it won't intimidate beginners, but it also has enough features to satisfy more experienced email marketers, such as split testing, segmentation, and dynamic content. One of its strongest features is the visual work flow for automated campaigns, which makes it much easier to build and refine conditional and behavior-based sequences. If you've ever had to code one, you'll really appreciate this! What do you dislike? I ...