ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Intuitive and Great Tool

What do you like best? Pretty easy to get a hang of how the software works. Automations make work so much easier to manage now that I can take some of the load out of my daily schedule. What do you dislike? Some of the best features are locked away with more premium accounts. Features like goals and lead scoring are great but you have to pay more to access them. Recommendations to others considering the product Even if you have another software that only fills part of the equation, ...

good tool for beginners

No longer using them, but its a good tool for beginners. If you want advanced features and know what you are doing I would recommend to look elsewhere.

Automation Made Easy

What do you like best? I love the ease of use. I moved from another platform which fundamentally has the same core functionality as Active Campaign, but we find AC so much easier to navigate, I have a clear understanding of what's happening with my campaigns and contacts from the dashboard. I love the visibility I have of my different contact segments, and the ease of creating different templates. What do you dislike? There's isn't anything that I'd say at this stage that I ...

Active Campaign makes email automation quick & easy

What do you like best? I love how simple Active Campaign is to use. It's a great option for beginners and is quite affordable. It is simple to set up automations and campaigns as well as integrating them with other programs and software. What do you dislike? There is a lot left to be desired with the form design options. I would love to be able to integrate the forms on my website but they just don't offer many customizable options to make the form cohesive with my website and design. ...

Affordable, malleable, well featured and highly effective

What do you like best? So many things.... Site tracking is invaluable and very effective. Great support and learning resources - I especially like the Facebook community group and Slack channels Facebook audience dynamic integration is a huge plus for any small business wanting to run ads on Facebook and Instagram Personalisation is of course flawless, and there's ample room to use your own custom fields to leverage the segmentation possibilities It's a super versatile ...

Fast & Easy Automation

What do you like best? The ease of setup, particularly when it comes to creating automations, is my favorite aspect of AC. I have years of experience using other marketing platforms that have a ton of features, and an equally heavy cost (a force in the cloud, if you catch what I'm throwing, but the difficulty in making those features work was always a headache. Not the case in AC, I drag and drop what I want into a flowchart and set my parameters from a drop down, then, "Hello, email ...

This is by far my favorite email marketing platform!

What do you like best? I've used a lot of systems, and honestly, although nothing is perfect, this is the best in terms of email marketing, automations, AND ease of use. This is the main system I recommend to my clients now because it's affordable for smaller list sizes and it can grow with you in features you need, and it also integrates with some decent shopping cart/affiliate systems. What do you dislike? There's nothing significant that I dislike, other than more direct ...

Hands Down The Worst Customer Service Model

What do you like best? The product seems to work as well as the various integration. What do you dislike? The compliance team is a disaster. It is email only customer service. You are not permitted to speak to a human.. Ever! We ran into a problem when we ran our first test campaign. These were all known contacts from our database. Compliance suspended our account on day 1 and we have spent months trying to communicate via email with their compliance team. They are great at billing us ...

Robust, but at a price. Not for everyone.

What do you like best? ActiveCampaign has made itself a CRM first and foremost, with a secondary emphasis on marketing automation. This makes it a powerful tool that originates a contact, provides follow up means, and allows a lot of flexibility to segment, automate, and customize events and messaging to users. What do you dislike? Where ActiveCampaign goes wrong is that it tries to do too many things. The user-interface is not very intuitive and changes are frequent. ActiveCampaign ...

Active Campaign has made email marketing so much easier!

What do you like best? I like the use of tags and behavioral marketing. I left MailChimp because it did not function well as a behavioral marketing platform. I love that I can operate almost all my marketing campaigns using one master list and tags. There are so many tools and I have only used a few so far. My plans are to capitialize on all the tools available to help better market and control my business. My VA is in love with Active Campaign, she said it has saved her so much time. ...