ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

ActiveCampaign adds countless possiabilites to our marketing strategy

What do you like best? I like the fact that we can create so many different automation and email campaigns with easy for our clients. It adds a whole new wheelhouse of services we can offer our clients. What do you dislike? I haven't found anything that I dislike so far, it works well. I would imagine it has a bit of a learning curve for a beginner, but if you are familiar with marketing automation servers. Recommendations to others considering the product This is a great product, ...

Love ActiveCampaign for my web based business

What do you like best? I love that I can track my clients, customers, leads, and more all in the same place. It's got everything I want and everything I need for growth. I know it's a program I can stay with for years. What do you dislike? I'd love to have more time to learn how to do everything I don't already know how to do. I really appreciate the new, in-depth training, and I can't wait to eventually get through them and learn how to really enhance my experience. I'd also really ...

Beat Infusionsoft hands down as the best business management system. Not just a CRM

What do you like best? We use Active Campaign like a whole business system - from leads and sales to operations and fulfilment. Anyone who is just using Active Campaign as a CRM and autoresponder is really only using 10% of its capabilities. The dashboard and reporting is intuitive and effective. Highly recommend. We're an agency that recommend all our clients use it. What do you dislike? I really hesitate to say 'nothing' because I don't want Active Campaign to put up the price. Part ...

Easy, comprehensive program for registration

What do you like best? Active Camps and Class Manager is very user friendly on the back end, and our customers love the accounting reports available. What do you dislike? It's a little confusing for our clients to have to accept their invite to get their accounts active. This is usually only for our "technically challenged" clients! Recommendations to others considering the product I would recommend Active based soley on the fact that their customer support is excellent. They are ...

Fantastic Email Marketing Solution for Small Business Owners

What do you like best? I love the potential for customization of my lists, automations, and tagging systems using ActiveCampaign. After the initial learning curve, the system does exactly what it says on the box and allows you to create complex automations and systems of lists and tags in order to customize your marketing to each niche you hit with your business. What do you dislike? The only downside that I've come across in using it is the steep learning curve. Like many similar ...

ActiveCampaign has met all of my business's automation needs

What do you like best? I love the automation sequences as well as all of the integrations between ActiveCampaign and other software I use, such as Mindbody, Leadpages, or Quickbooks. What do you dislike? I think that there could be more in-depth reporting. I would like to be able to break down the performance of individual emails better with custom date and time ranges. Recommendations to others considering the product If you're looking for a system that is easy to integrate to ...

Awesome value email marketing solution

What do you like best? Ease of use. Value for money. Ongoing education. What do you dislike? Development of new/requested features is a little slow. Recommendations to others considering the product Active Campaign appears to be under the radar compared with some other EMS solutions. I can't believe they aren't the first choice for more people, given the feature set and price match makes them incredible value. What business problems are you solving with the product? What benefits ...

ActiveCampaign is the best email marketing and automation platform that I have ever used!

What do you like best? I love how the automations are visual in nature, so you can actually see the logic to understand all of the possible outcomes. A lot of other platforms use more of a text-based approach and it is much hard to put automations together in the way that I would like to. What do you dislike? I don't have dislikes per se. Their forms are a little weak right now, but I am confident that they will roll out improvements there once they get around to it. They are really ...

Great help for Small Businesses!

What do you like best? It's very easy and straightforward to use. It integrates easily with WordPress (through the native plugin and other systems (through Zapier. The pricing is very fair, so that people starting out don't have to spend a lot of money for a small list. What do you dislike? The only thing I can think of is that when I need to change something in the layout of my emails, I have to individually change every email within the different automations I have. And it's not a ...

Helping a solo business owner to foster client relationships and maintain productivity

What do you like best? I enjoy the automation of the program and how I can enter a client into the automation and forget about it. I have replies to my campaigns once and awhile and it feels good knowing that the emails appear as though I wrote them individually... enough so that clients reply to me, making it very easy to establish that two way conversation. What do you dislike? I feel that the system has SO many features and has a big learning curve for a person who is not used to ...