ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Excellent set of tools for a startup

What do you like best? The ability to create visual funnels was the reason we chose it in the first place. It's easy to segment and tag people, and the email editor is absolutely easy to use. We can create better-looking emails with it than we could in MailChimp. What do you dislike? The price for the full CRM is a bit high, and they rarely offer sales for getting it at a lower cost. I'm not fond of the way adding images into a text area works - it lacks options. Recommendations to ...

Simpsonville

What do you like best? I love how much you can do inside the automations(for example, as soon as someone fills out a form they get added to an email series which you can setup to identify what day of the week it is and what appointment times should be offered -have a canned email that delivers at the appropriate time linking so you can communicate with prospects and schedule them without ever typing a key. I love that the when clients fill out forms their answers auto populate within ...

One stop shop for marketing and CRM

What do you like best? Mt favorite thing about ActiveCampaign is that all contact actions are stored on one place. If I want to see any type of information about a contact, such as if they received a mass email that was sent, if they opened it and if they clicked any links, all I have to do is visit their contact profile. Everything is tracked and timestamped so I can know exactly what happened and when. It is so easy to bulk edit contacts to lists and campaigns and tags. Finding info and ...

Couldn't be more satisfied with Active Campaign

What do you like best? The combination of functionality and user friendliness provided by Active Campaign is far superior to the 9 or 10 ostensibly similar programs that we considered/evaluated/tested before we finally found and started using Active Campaign several years ago. The user interface is straight-forward and intuitive, and also very aesthetically pleasing. The analytical reports provided on the dashboard are extremely useful, and provide a clear view of exactly what works ...

ActiveCampaign is a great system for newbies

What do you like best? I'm relatively new to using a CRM to launch email broadcasts/campaigns, and had been using Infusionsoft until a few weeks ago when I started using ActiveCampaign. I love how easy it is to create and drag/drop visual elements and buttons. You can send out professional-looking emails easily without any web design / graphic design skill. I love the templates they provide and that you can save email drafts if you're not ready to send yet. What do you dislike? When ...

ActiveCampaign is our Goto Marketing Automation App

What do you like best? Ease of use and wide array of features. Can integrate with a variety of platforms when used with Zapier. We use it with Formidable Pro forms and our chat client. Can be customized with fields and tags. Tags can be applied automatically and used to trigger automations. Awesome array of automation steps that allow for GEO detection to support GDPR compliance and time and location-based email sending to avoid weekends and specific days. What do you dislike? There's ...

ActiveCampaign is a Leader in Email Automation (For Good Reason)

What do you like best? ActiveCampaign is intuitive, easy to use and I appreciate how their user experience is simple and straightforward. A lot of thought has gone into their software and it shows. What do you dislike? I wish they had more accessible price points similar to Mailchimp. Countless friends are dipping their toes into entrepreneurship and starting online blogs, in an effort to bootstrap and keep things lean they are avoiding subscriptions at all costs. Recommendations to ...

Excellent

What do you like best? Le système d'automation est vraiment agréable à utiliser ! Le système de branche et de conditions permet de faire des séquences de mails intelligentes, très facilement et sans rafistolage ! La délivrabilité est excellente ! Il n'y a rien besoin de faire, tout ça est optimisé automatiquement ! Il y a des outils pour nettoyer sa base de contact pour garder une liste email saine ! Le système de tags est vraiment utile pour segmenter les contacts. Cela évite ...

Love ActiveCampaign!

What do you like best? ActiveCampaign is very intuitive to use. When I have used other automation software...it just was confusing. ActiveCampaign has made it understandable and even fun to use. I also love how they are always implementing and making the platform better. Bringing new requested features to the platform. I feel like it's alive and thriving as a company which is comforting as a business owner. What do you dislike? Even though their support is great, there are times that ...

Fantastic budget email marketing tool

What do you like best? It includes all the features you need to quickly start sending emails. The automations are decently advanced and you're able to create most of the logic needed for a successful foundation. The price is affordable. What do you dislike? The dedicated IPs are a bit too expensive - you need to be spending at least $1.500 at the time of writing this review, to be able to have your own IP and build your own reputation. Their shared IPs are OK, but they do show up on ...