ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Robust platform integrating E-Mail and CRM

What do you like best? I adore the ease and intuitive nature of the platform, especially to build workflows! What do you dislike? The hidden gems that aren’t so easy to find but the support team is amazing at guiding you through the process. What business problems are you solving with the product? What benefits have you realized? CRM and email management for campaigns

Excellent Tool for Small Businesses

What do you like best? Active Campaign allows for easy setup for things like email drip campaigns, lead generation, prospect tracking, contact management, etc. What do you dislike? Navigation menus could use a little improvement Recommendations to others considering the product This is a great product that can be used for small and medium-sized businesses. It is relatively easy to set up and navigate, and Active Campaign offers great support. What business problems are you solving ...

Great product but customer service, not so much

What do you like best? The product is amazing. Very intuitive, easy to use, & inexpensive. What do you dislike? The customer service is awful. And I would never say that for one isolated incident. I had a spam issue that went on for months that they couldn’t resolve. Recommendations to others considering the product I recommend a product just not the customer service. What business problems are you solving with the product? What benefits have you realized? Making a funnel ...

Active Campaign is great email marketing tool!!

What do you like best? I use Active Campaign for my clients email marketing campaigns as well as my own. It makes email sequences easy to creat and segment. There are also a ton of sweet intergrations! I also love their affiliate program! What do you dislike? Probably the pricing and I wish that it was little cheaper. Recommendations to others considering the product Just give it try you won’t regret it! What business problems are you solving with the product? What benefits have ...

Active campaign keeps us connected

What do you like best? Its very easy to use and configure for complex campaigns and automations What do you dislike? that the reporting is not as granular as I'd like it to be even when using external webhooks Recommendations to others considering the product have a sample campaign in mind that you can test out What business problems are you solving with the product? What benefits have you realized? We are using it on my team for onboarding new users into the system. We've had ...

Challenging but has everything you need

What do you like best? It combines email marketing with CRM features What do you dislike? The interface is not easy to navigate and it takes a lot of time to learn and understand all of the features. The drop campaign feature is great but it is complicated to set up. Recommendations to others considering the product Take time to watch the videos and understand the interface. What business problems are you solving with the product? What benefits have you realized? Reaching people ...

An app designed to increase your sales

What do you like best? It is a software with a simple and user-friendly interface. It can be integrated seamlessly with third-party applications such as Gmail, so we gather the information of our contacts and prospects in one place, a feature that helps us improve the sales process. The sales tracking function is really fantastic. What do you dislike? I do not think it has relevant aspects to change. Recommendations to others considering the product It is a tool that I would suggest ...

great tool for automation

What do you like best? automation, customizable workflows, customizable templates, quick support from the support team. I'd recommend all sales and marketing team to try this product What do you dislike? Contact management is a bit poor. If it was also a good CRM, would have been great! Recommendations to others considering the product go for it!! What business problems are you solving with the product? What benefits have you realized? automated emails to different customers, ...

ActiveCampaing: truly marketing automation

What do you like best? Endless marketing flows triggering options. Webhooks management is easy and intuitive. CRM and Sales Marketing features are awesome. What do you dislike? SMS marketing features are limited. You can not set up sender nadme, sms sequences o sms surveys. Recommendations to others considering the product Right marketing cloud solution to mid size companys. What business problems are you solving with the product? What benefits have you realized? Unify user ...

Convenient combination of CRM, Email software & Marketing Automation

What do you like best? It's convenient being able to directly send eblasts from our CRM. Reporting is decent, and all email responses, clicks and website tracking is linked to the contacts. It's also easy to resend a campaign with a few tweaks to the text or follow up language. What do you dislike? Active Campaign is not ideal for B2B use -- for example, when I select an Organization (Company for a contact that has previously been entered, I have to retype all of the company address ...