ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

A great to for those starting out

What do you like best? What I like best about Active Campaign is the detail documentation they have for those that are new and those who might need to brush up on a certain aspect of active campaign What do you dislike? What is probably the Biggest downside from my perspective is that they do not have a Free plan for the smaller soloprenuers. If they did this could open them up to a lot more possible customers. Recommendations to others considering the product If you are considering ...

Simple to use email automation

What do you like best? It’s a very easy to use interface. Very user friendly. I can quickly make emails while still the program stays versatile it what it can do. What do you dislike? I do the the cost can be a bit steep, and sometimes the email saving doesn’t work. Recommendations to others considering the product Try it out. It is great. Just make sure it fits what you are looking for. What business problems are you solving with the product? What benefits have you realized? I ...

Good Marketing Automation Tool

What do you like best? Very open tool that allows Marketers and Sales People to perform advanced email and SMS based automations. Fairly easy to use drag and drop interface. What do you dislike? The CRM is not robust enough. User permission settings are limited. Not an ideal CRM for a team bigger than 2 or 3. Recommendations to others considering the product If you are looking for a full featured marketing automation tool that compares to an Eloqua or Marketo at a quarter of the ...

A great tool for professionals and beginners

What do you like best? First of all, I love how easy Active Campaigns is to navigate and the automations are very easy to use. I also like how extensive reports there are. There are also many different features that can meet any need you may need from email, SMS, Facebook AD displays, etc. This is a great tool for professionals AND beginners. I also like all the videos Active Campaign has that really help you answer questions and understand things and walk you through things. They also ...

Nice of usage

What do you like best? The UI and UX is really friendly, especially for the newbie, with no experience in Email Marketing and Sales Funnel. More than that, it really good for the campaigner What do you dislike? nothing, except the price, which is really higher than many others such as Mailchimp. And of course, the free trial can't help me alot for my business. Recommendations to others considering the product This is really easy for the beginner with email marketing and business ...

Powerful Marketing automation for everyone

What do you like best? It's simple to use process with powerful technolgy (if you want it and can be integrated with many other products. What do you dislike? The CRM is either non-existent or incredibly non-useful. It would probably be better if it as a separate product. Recommendations to others considering the product The support of CRM is lacking for sure. Reporting and other key ideas that you 'announce' never actually come. What business problems are you solving with the ...

Active Campaign is great

What do you like best? Very easy to use product that's very customizable for specific needs. What do you dislike? I don't like that we can't upload our own list to an emailing campaign, it has to be inbound leads instead. Recommendations to others considering the product Would recommend giving ActiveCampaign a try before anything else. What business problems are you solving with the product? What benefits have you realized? We are able to have multiple email automations sent ...

Create Funnels With Ease

What do you like best? That I am able to set up emails and create funnels. I also get to see who has signed up and when they open emails. What do you dislike? Sometimes I feel like my first emails don't get to people because of the spam filter. Recommendations to others considering the product Need to know that sometimes people do not receive the initial email because it goes to spam. What business problems are you solving with the product? What benefits have you realized? To ...

Active Campaign

What do you like best? How simple and easy it is to use. It's making our life in the marketing department so fun. What do you dislike? Nothing. It's so straightforward! If I think of anything I'll let you know! Recommendations to others considering the product Use this! It's so simple! What business problems are you solving with the product? What benefits have you realized? Automating our campaigns in a way I never thought possible!

Marketing Automation with Productivity Tools Built Right In

What do you like best? My browser opens to ActiveCampaign because I manage most of my marketing through the system. Email, website visitors, prospect pipelines and advertising campaigns are all conveniently located in one platform. I like that I can manage tasks, pipelines and AUTOMATIONS are the best part of this. What do you dislike? The features that I would like to see, 1 affiliate management, 2 shopping cart, 3 more robust task manager. 4 It's own Calendar. 5 More robust forms ...