ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Active Campaign is a Game-Changer for Your Small Business

What do you like best? The ability to track customer engagement and segmenting with relation to emails sent, but even more dynamic is the ability to track customer engagement from your website. The automations features are incredible. You can set up every marketing email that is part of your funnel in one afternoon because of the duplication and templates features. The automations are intuitive and they even have templates for you to copy. Plus, the customer service is top-notch. ANY ...

Became easier to use over time.

What do you like best? Simplicity of drafting emails and managing templates. I enjoy the freedom to craft emails however I see fit with not much design constraint. It also allows me to reference a consumer's path and relationship with us thus far. Their automation mapping is super straight forward - allowing us to nurture leads consistently. What do you dislike? Confusion around efficient tagging and scoring of contacts. I feel like it's one of those tools that has so much power, I ...

client

What do you like best? i used this software for a client a few times and helped him learn it. he didnt like it because he got lost in the software and didnt make sense What do you dislike? I dont like how they can delete your account and data without any notice. I didnt see a place to learn how to optimize the software. it was hard for me to figure out too and didnt enjoy learning it. Also their customer service was pretty bad. Recommendations to others considering the product: not ...

Active Campaign is #1 email marketing tool !

What do you like best? When I first discovered active campaign. I was looking for similar features to Infusion soft but cheaper! I have tried EVERY email autoresponder that would fit my needs, active campaign delivers! Honestly, what i like best is the best bang for your buck. the price, currently , is fair. and i hope they dont change.. because its a good package of features that can keep me as customer What do you dislike? I would like more improvements on the form builder. I use ...

Does everything you need and more

What do you like best? I love the automation flows and the lead scoring system What do you dislike? The software is a little confusing at first What business problems are you solving with the product? What benefits have you realized? ActiveCampaign is just as powerful if not more powerful than softwares that cost 5x more, so its a no brainer to use it

Facebook Ads Campaigns took our talent to the next phase

What do you like best? I like that the Email marketing service and subscription software is super automated, which allows us to control our flow of intakes and it simplifies our work flow, give us the time to provide attention in other areas of the company. The Email marketing campaigns does magic for us. Couldn't be more happy. What do you dislike? I had no problems with this software. I Always enjoyed it. Learned it and grew from it. Recommendations to others considering the ...

Active campaign review

What do you like best? Automations are easy to build and customizable to specific user journeys What do you dislike? Site speed, list segmentation, lacks dynamic email capability What business problems are you solving with the product? What benefits have you realized? Emails, list building, sms

Active Campaing automates your sales by email to another level

What do you like best? Very simple product to use, what you need in relation to email marketing you find it on the platform. In a very short period of time you can obtain the knowledge necessary to work with it, provide the control to handle your relationship with your customers truthfully by sending scheduled and automated mail What do you dislike? No potential problem, it is extremely short the time it takes to control the product perfectly, however it requires great attention ...

I have been a user for 3+ years

What do you like best? You get infusionlike features with dirt cheap. Best for behavorial emails What do you dislike? the learning curve cane be a little steap but supprt is exceptional. i wish they had a freemium feature with very small 50 emails etc.. Recommendations to others considering the product yes! 100% What business problems are you solving with the product? What benefits have you realized? email marketing, all aspects.

Works just fine, but won't let you use rented lists

What do you like best? Works as well as any other marketing automation solution What do you dislike? Won't let you use rented/purchased lists, and doesn't provide support on how to fix this Recommendations to others considering the product Steer clear if you have rented/purchased data What business problems are you solving with the product? What benefits have you realized? Upgrading from Constant Contact to send better emails