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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 1521-1530 out of 1887

A

Anonymous

05/29/19

5 out of 5

Fantastic! So much better than anything I have used before!

What do you like best? It's really easy to use, I love the automation function and the data you can pull is great. What do you dislike? On the odd occasion I couldn't sue the technology I felt frustrated but the support team were excellent and fixed my issue in no time. Recommendations to others considering the product: It's fantastic, I haven't looked back! What problems are you solving with the product? What benefits have you realized? I was using Mailchimp but it was clunky ...

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A

Anonymous

05/29/19

5 out of 5

Great for email marketing

What do you like best? Active Campaign is elegant and feature-packed without being overwhelming. Easy to set up templates and execute clean-looking email campaigns. What do you dislike? Many of the more advanced features are not applicable to our uses- but I don't feel like we are missing out or pressured to upgrade. Recommendations to others considering the product: ActiveCampaign holds local training events - attend one to learn more about advanced features. What problems are ...

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A

Anonymous

05/29/19

5 out of 5

Great automation system

What do you like best? Templates, automation, campaigns and it's quite easy to understand the most important functions. Also it's quite easy to manage the lists of contacts. This is great! The emails sent look great and i like the function of personalising the e-mails. What do you dislike? Too bad that there's no version of Active Campaign in the dutch language concerning the Help function.. That would be easier for me to use. I'd probably use more functionalities. There are alot of ...

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Anonymous

05/29/19

5 out of 5

Best Email Marketing Tool!

What do you like best? - Easy to set up and manage - Allows you to automate your entire marketing campaign - Low entry-level price point with all the bells and whistles of email tools that cost ten times as much - Customer service is the best of any software company I've ever worked with. Whenever I have questions, their customer service team goes above and beyond to solve my issue and teach me how to use Active Campaign more effectively. - Integrates with other tools that I ...

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A

Anonymous

05/29/19

5 out of 5

Awesome and Amazing

What do you like best? Easy to use, and time saving. Simplifies my business process. What do you dislike? So far nothing that I can think of. Except why aren't more people using it. Recommendations to others considering the product: If you are looking for a great CRM, look no further than ActiveCampaign. It will be the best business decision, when it comes to building your list, communicating with your audience, and simplifying your life, that you could possibly make. Sign-Up ASAP ...

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A

Anonymous

05/29/19

4 out of 5

Active Campaign Review

What do you like best? Complete marketing program with many integrations What do you dislike? nothing at all I am satisfied with the product Recommendations to others considering the product: use iit What problems are you solving with the product? What benefits have you realized? Closing sales leads

A

Anonymous

05/29/19

5 out of 5

There's nothing "Confusing" about this software!

What do you like best? I like the fact that we can automatically touch our customers and contacts on a regular basis automatically. The pricing is good and you don't need to sign up some AC specialists to start using it to great advantage straight away! What do you dislike? There's nothing that I really dislike about AC, but the desktop could be more adaptable. Such as being able to expand task pane etc. Its also annoying that when adding a new client, they may already be in our ...

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A

Anonymous

05/29/19

5 out of 5

Always so helpful!

What do you like best? Active Campaign is always ready to help me fix an issue any time I have a question, glictch, or just trying to get something accomplished on my website. What do you dislike? There is not much I don't like about them. It would be great if they offered payment integration for the first tear plan. What problems are you solving with the product? What benefits have you realized? Automation and segmentation of my email list as well as keeping questions and ...

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A

Anonymous

05/29/19

5 out of 5

I hate email marketing but not with ActiveCampaign

What do you like best? ActiveCampaign help me to overcome my problems with the email marketing. I know the email marketing is a key in online marketing and since I'm using ActiveCampaign every change or need I have to do goes smoothly. What do you dislike? I will like to see more help in situ in some cases. It would be great have more question marks near to element in order to see a brief help to clarify. But it is ok for now, because there are many helping documents online. ...

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A

Anonymous

05/28/19

5 out of 5

ActiveCampaign is our Goto Marketing Automation App

What do you like best? Ease of use and wide array of features. Can integrate with a variety of platforms when used with Zapier. We use it with Formidable Pro forms and our chat client. Can be customized with fields and tags. Tags can be applied automatically and used to trigger automations. Awesome array of automation steps that allow for GEO detection to support GDPR compliance and time and location-based email sending to avoid weekends and specific days. What do you dislike? There's ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].