ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

ActiveCampaign is great and I've barely scratched the surface

What do you like best? The email automations are easy to set up and easy to maintain. What do you dislike? I haven't found much that I'm dissatisfied with. Maybe just that I can't change my activehosted.com account name? Not really a big deal Recommendations to others considering the product: If you're writing emails to customers, there's a way to automate it. ActiveCampaign is an easy way to make that happen What problems are you solving with the product? What benefits have you ...

Everything you want from a marketing automation tool minus the contract

What do you like best? We really like just about all the features of the platform. First of all, it's been a wonderful tool to have as an agency because there's no setup fee, they offer month to month pricing, the pricing itself is incredibly competitive and their onboarding team is excellent. So it's everything you want in a marketing automation/CRM tool without the long term contract and big setup fee. Then, it's quick and easy to setup. With just a few steps of initial coding, ...

Awesome value email marketing solution

What do you like best? Ease of use. Value for money. Ongoing education. What do you dislike? Development of new/requested features is a little slow. - Update for 2019, much faster now! Recommendations to others considering the product: Active Campaign appears to be under the radar compared with some other EMS solutions. I can't believe they aren't the first choice for more people, given the feature set and price match makes them incredible value. What problems are you solving with ...

Best Bang for the Buck

What do you like best? After doing a lot of research and multiple trials of this and different platforms, it was clear to me that ActiveCampaign by far offered the most features for the price. I've specifically been impressed with new features they have continued to roll out since I've become a user. Also, the customer service has been amazing! What do you dislike? I do think that the interface could be a little more crisp / simple / user-friendly. Some other platforms just "look" a ...

Great Value, Easy to Use!

What do you like best? I admit the first thing I liked about ActiveCampaign was the price, but once I started using the features, I saw just how powerful this software could be. My favorite feature are the automations. They are fairly easy to create and they allow me to create conditions so that I send the right email to the right subscriber at the right time. What do you dislike? Sometimes I don't understand how to use a feature and the online help directory doesn't always provide a ...

Great experience, Got what i need for marketing

What do you like best? My need was to control all of our sales reps as a user and one account with admin account,in short i was looking for centralized email marketing service and that what i got as an active campaing What do you dislike? everything is perfect, but while i want some reports for each user i am not able do it What problems are you solving with the product? What benefits have you realized? This program had solved my lots of problem, i can design email as i want ,before ...

Just what I was looking for

What do you like best? I love how ActiveCampaign takes your hand as soon as you register and offers tutorials (almost like an online course to help you set up what you need and get started. The tutorials are entertaining and efficient, and it looks like they had fun making them! What do you dislike? There is nothing I dislike about ActiveCampaign. Recommendations to others considering the product: You should definitely go for it if you're looking for a robust, affordable, CRM and ...

Perfect email marketing software for every business

What do you like best? I love the interface, layout and appearance of ActiveCcampaign. It's very intuitive and easy to use, in order to automate your marketing you don't need anything else. Beside that, the feature I use most is message variables. You can use those for pieces of emails that you know you will change later. This saves you a huge amount of time because without it you would have to go a edit each single email manually. Also it integrates with WordPress, the most common ...

Best we've found so far

What do you like best? Active campaign has a fantastic Content Management System - I mean its probably the best I have ever used in 15 years of digital marketing - so that makes creating emails very easy. Active campaign is very intuitive to use - the process for setting up automations is very logical - and it all works as you would expect it to. You can't say that for all the automation systems out there. Support is also very good - although we have barely needed it because it is so user ...

Great marketing automation tool!

What do you like best? My favorite feature are the automations you can set up. I use them for many things: new client onboarding, sales funnel, webinar sign-ups, retargeting, scheduling sales calls, lead onboarding, nurturing. It's great because you just have to set it up once and then you can forget about it. What do you dislike? Nothing really. Maybe that there are so many possibilities, I don't have the time to do everything I want to do with AC, haha. Recommendations to others ...