ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

One of my favourite tools every business needs

What do you like best? AC is not just a CRM but the email campaigns, sales pipeline, integrations and most importantly automations are giving a business so much. It's also a great way to start small and it grows with your business without breaking the bank. What do you dislike? I haven't found anything yet. Given the abilities of this platform and the partners, there is nothing to dislike. Recommendations to others considering the product: This is the perfect platform for any size ...

A great resource for your marketing toolbelt

What do you like best? I have had great success with ActiveCampaign. I have set up lots of different automations and have found they work really well together. I think the thing I like best though is the customer service support I have received through their chat feature. It has been a huge help with simple one off things that I've needed an answer for right away. Thanks for all the help! What do you dislike? I wish there was a better way to sort/organize automations, such as grouping ...

The CRM You Never Knew You Needed

What do you like best? I loved the training structure to help those that have never worked with a CRM before understand how to be successful. It has made new client onboarding that much easier and lessened our training time by 30%. The training was at a retainable pace and easy to go through when convenient for me. I didn't feel bogged down with an exorbitant amount of information regarding features and services. Ther focus was on what was needed to start and I would grow with the ...

Amazing experience, far exceeded my expections

What do you like best? Couple of highlights for me: 1 Right from sign up I was offered (and took free 30-minute onboarding calls. The expertise I was given and insights based upon what works well for other ActiveCampaign clients was so valuable. This far exceeded my initial expectations (which were already high from word of mouth. 2 The functionality the platform is very high (especially for the price, it has an enterprise level feel and is pretty straightforward to navigate once you've ...

Powerful, Flexible, Invaluable

What do you like best? Powerful automation options that are intuitive to use. Great selection of triggers and logic parameters allows me to be precise and comprehensive in my automation configurations. What do you dislike? It's hard to define any true 'dislikes' pertaining to ActiveCampaign. It has consistently allowed me to achieve the results I need without many, if any, limitations. Recommendations to others considering the product: An excellent solution offered at a good value. ...

Everything We Were Looking For, plus Great User Experience.

What do you like best? The ease of use for the beginner, with the amazing advancement options for the more experienced. It's a great platform that grows with my clients. What do you dislike? I've been using Active Campaign for several years and there isn't really anything I don't like about it. Recommendations to others considering the product: Active Campaign is easy to use, set up, and the advanced options is great. What problems are you solving with the product? What benefits ...

Transformational lead nurturing system

What do you like best? Love the functionality and usability of this software. Active Campaign just makes sense - no fluffiness, just effective, results-driven features. We have implemented Lead Nurturing systems that have transformed businesses, enabling business owners to close deals and focus less on the top end of the funnel. The reporting and feedback makes the difference. Knowing what actions need to be taken to fix/improve/excel allows us to be productive in fulfilling our ...

The freedom that I need

What do you like best? With Active Campaign, there don't seem to be any limits in what can be done. The automations are extremely flexible. Forms can be customized, a massive amount of templates for email marketing. And the support is absolutely super. What do you dislike? I stumbled over a maximum of 5 lists in a segment. But there are ways to overcome that and find another way to bulk-select contacts Recommendations to others considering the product: Give yourself the time to go ...

A Beautiful Product with Best in Class Support

What do you like best? I've tried a handful of email service providers on the market, and ActiveCampaign does it all. The automations are intuitive and effective, the email goes out beautifully, and most importantly, the support is one of the best around (I'm looking at you, Nick Kerlin! For all the reasons mentioned, ActiveCampaign, too, should be your ESP of choice. What do you dislike? The drag and drop solution for creating emails could be more robust, but it can be solved by ...

Move over Hubspot, here comes ActiveCampaign

What do you like best? The ability for us to connect this to many other applications via Zapier. We also enjoy the automations and the follow-up options. What do you dislike? The CRM could be a little better but it functions very well. Recommendations to others considering the product: Don't think this isn't a full-service solution in comparing this to HubSpot. What problems are you solving with the product? What benefits have you realized? Email marketing and sales ...