ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Very usefuel and easy Marketing Automation tool

What do you like best? That is very easy to use and the quality price ratio What do you dislike? Some ways to make contact lists are not so easy What problems are you solving with the product? What benefits have you realized? Marketing automation, contact segmetation and email marketing

Great sequencing

What do you like best? I love the integration capabilities that ActiveCampaign currently offers. The Zapier integration allows me to enhance my email contacts with a complete profile using contact enhance for instance. What do you dislike? Can get a little messy if I don’t organise myself properly. Recommendations to others considering the product: Know what you want to achieve first What problems are you solving with the product? What benefits have you realized? ...

Wow, great email service and powerful business automation

What do you like best? I love the complex automations. The sky is the limit. I can create email retargeting campaigns with the FB integration and many other things. What do you dislike? all the features can be overwhelming to figure out what to utilize where Recommendations to others considering the product: If you need an email service and CRM with automation, you can't beat AC. What problems are you solving with the product? What benefits have you realized? I am ...

Active campaign great for automations

What do you like best? Love the automations features. I’m still finding ways to use them! What do you dislike? The website doesn’t work well on my mobile devices so I have to be at home to do the work. Recommendations to others considering the product: The package I pay for is ideal for small businesses and the potential is huge once you get to know the system. I recommend using support as they were really helpful and gave me some great tips. What problems are you solving ...

Simple yet custom tailored

What do you like best? This crm can integrate with anything such as Facebook business, zapier, YouTube, etc What do you dislike? I wish I could receive simpler reports through my pipeline What problems are you solving with the product? What benefits have you realized? Mass emailing/tracking

LOVE active campaign, CRM and All in one.

What do you like best? The automation features are amazing. Ive been able to run my entire business for 12 months with sales being booked and closed without the need to log into the platform and change anything. What do you dislike? Sometimes it annoys me that prospects reply back to my SMS campaigns and I dont know about them or can not reply back to their reply Recommendations to others considering the product: Highly recommended if you need sales and marketing automation ...

Transformed our marketing

What do you like best? The entire software is incredibly intuitive and easy to use! It transformed complex CRM and automation software into easy-to-use workflows that can drive our business. We love it!! What do you dislike? I would like to have more contact from an account manager who can help train our marketing team. What problems are you solving with the product? What benefits have you realized? Previously, we had to work with an agency to get ineffective, un-targeted ...

Automation Rocks

What do you like best? Before moving to Active Campaign we use to send a lot of templated emails which costs us a lot in time. We've spent the last few weeks putting in automation for various aspects of our business from onboarding new clients to following up prospects who have not signed a proposal. So far its proving to be a valuable tool. What do you dislike? It would be really handy if Active Campaign had the option of taking consultation bookings rather than having to use ...

A little CRM that packs a lot of punch

What do you like best? ActiveCampaign is a great little CRM with a range of capabilities, from the standard contact & opportunity management to an easy EDM builder. But where it really stands out is in its super advanced marketing and sales automation. If you can dream it, you can build a program to run it. What do you dislike? There's not much to dislike here. When I started using the platform 12 months ago I had a few small complaints, but all of these have since been addressed in ...

All the instruments in one easy way.

What do you like best? We like to be able to customize distribution channels, automations and many regulations for a target audience. What do you dislike? I really don't like the fact that you can't sort business contacts or have a view of the organization. Until you can see a company, it is not true CRM. Recommendations to others considering the product: This is a great light CRM and an amazing device for marketing automation. The software I strongly recommend. One ...