ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Welcome to the future!

What do you like best? I love that this program gives me some freedom to focus on the right thing at the right time. It saves an extra hour or more a day that I used to make sure I am getting to all of my tasks, organizing priorities, and keeping track of where I am with every client. I also love that my email marketing is set to a schedule and I don't have to remember to send anything out! What do you dislike? This is not a program for the faint of heart. If you don't have the ...

The most practical marketing automation tool I've used

What do you like best? 1. The marketing automation editor lets you quickly design sophisticated marketing campaigns. It's very visual and you can see what you're building as you work on it. It also makes it easy to understand in a glance the automation script that other people have created. 2. I also really like the template editor. It is easy to duplicate a template and make changes to it. 3. The support team is brilliant. It's super helpful, very responsive and always accessible ...

The Best CRM on Earth

What do you like best? Forms - Easy to integrate onto a website and collect user info. Forms can be simple as well as long application forms. Automation - So many to choose from. Can be as complicated as you want or as simple such as user fills in form and then should be sent an email. Saves me so much time! Other features I love are Newsletters and Sales Pipeline. Finally, the customer service is amazing. Big shout out to Johnny! What do you dislike? This is more of a ...

Excellent marketing automation and CRM product

What do you like best? The email automation and automation rules are great. It is easy to visually setup rules, flows and email templates. You don't have to be very technical to work with the software. The software is easy to use and setup and is very flexible What do you dislike? I'd like to have the ability to also use it for transnational emails What problems are you solving with the product? What benefits have you realized? Dunning, signup automation, on-boarding ...

Great for streamlining our email and sale process

What do you like best? We have been using ActiveCampaign for a while. It has helped us to streamline our email opt-ins, campaigns, and sales process. I like that the CRM is built right into the email platform so that we aren't trying to integrate multiple platforms. What do you dislike? The reporting could be better. I am a visual person and I'd like to see better reports. Recommendations to others considering the product: Active campaign is a great tool that allows you to ...

Features for businesses of every size

What do you like best? ActiveCampaign makes it simple to automate and track email marketing campaigns. The interface is basic enough for noobies with small businesses, but also advanced enough for lists with hundred of thousands of subscribers. Personally, I find the drag-and-drop editor for building automations to be very intuitive and it allowed me to implement pretty advanced sequences right out of the box. It's also great that you can import pre-built automations from ActiveCampaign ...

Great product with a gigantic amount of features.

What do you like best? AC has great APIs. You can import whole automations from other marketers. This makes it a lot easier to setup sequences or funnels. What do you dislike? I would like to prefer a little bit more security. A consent before a customer service rep accesses your sytem would be great. Also it should be a little bit easier to write e-mails fast as you can do it in converkit. Recommendations to others considering the product: It is a great software with ...

Powerful automations to alongside the CRM

What do you like best? That I have everything in one platform with regards to CRM, email campaigns and automations. What do you dislike? Had a couple of issues with a bug related to shopify tags but I believe this is sorted now. I think they could streamline the automations process so it doesn’t look to overwhelming when showing this to new clients. Would like more in depth analytics reports in a user friendly dashboard What problems are you solving with the product? What ...

Haven't Used Many CRM's, But Love Active Campaign

What do you like best? Active Campaign makes it simple to create and automate my marketing and sales pipelines. The options for customization are seemingly endless, and the UX is straightforward and easy to figure out. For any crazy, creative marketing ideas I come up with, I know Active Campaign can help me do it. What do you dislike? Not much that I dislike. I'm not a power user by any means, but it does exactly what I need it to do. Recommendations to others considering the ...

Great CRM and marketing

What do you like best? Marketing automation. It is easy to use. What do you dislike? The reports for the funnels. I want to see a report of every conversion going trough the funnel What problems are you solving with the product? What benefits have you realized? My emails get to my customers easier