ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

ActiveCampaign is great, but not there yet

What do you like best? The contact management and its scoring system. What do you dislike? The CRM has a lot of issues and the sales reporting system is the biggest constraint. What problems are you solving with the product? What benefits have you realized? Connecting marketing with sales.

Great start for marketing automation

What do you like best? Automation builder, new features continuously. What do you dislike? Emails we sent from there (even automated DMs) often went to Spam or Gmail's Updates, so never opened. What problems are you solving with the product? What benefits have you realized? Managing leads through the whole sales process.

Good CRM with nice features

What do you like best? ActiveCampaigns visual pipeline makes keeping track of deals easy. The automation is simple to use and very effective. What do you dislike? The product could do with data enrichment like Hubspot. What problems are you solving with the product? What benefits have you realized? Keeping a track of deals and keeping leads warm is easy

Helped Improve Our Automation and Conversion

What do you like best? Automating the emails getting sent when a new user signs up for free trial or a prospective user is interested in a demonstration. Big help with getting into an automated email series. What do you dislike? We found the initial setup and ability to have our software send information to Active Campaign to be very involved. We spent a lot of extra time on this setup phase that we were not anticipating. What problems are you solving with the product? What ...

Solid product

What do you like best? Automations are crazy good once you get the hang of them. Best to build a number of smaller automations and link each one together What do you dislike? As a sales pipeline, it could be better. What problems are you solving with the product? What benefits have you realized? Automated workflows for onboarding new clients and remarketing to old ones without increased spend

Robust platform, but still easy to use

What do you like best? Super easy to set up and manage lists, campaigns, and automations. Currently just scratching the surface with some of the functionality, but we figure out new ways to expand all the time. What do you dislike? Would like the live chat functionality to add additional features (ability to modify look and feel more, have timed dialogue box pop-up with default text by page, saved response shortcuts, etc.) but the marketing automation functionality and ease-of-use ...

After analysing many EMM and MA tools, this is my choice

What do you like best? Reliable, clean, easy, serious, robust interface. Other solutions shows many errors, confusing interface (cool should not means "not usable"), not serious interface (we're here to work, EMM is SO serious). Perhaps you will need a litte more skills for using it but this will take you to huge flexibility and control over all actions. In the cheapest plan includes EMM, segmentation, powerfull automation, well solved forms, contact history, website tracking ... . ...

Using ActiveCampaign For Online Training Business

What do you like best? Focusing on the non-obvious stuff. 1. Fully customizable Admin Levels was very important as we have people in our organization who we do not wish to view/download all data. 2. We can build automations pretty quick. The dashboard is fast and the buttons are easily accessible. I have tried other platforms and it just takes so long to go through the steps. So speed is a big win for ActiveCampaign. Also love that I can share a link to a full automation flow for ...

Great solutions!

What do you like best? Active campaign alerts us when customers are opening our emails, so we can focus our daily calls on real opportunities. Also the customer support team is really helpful especially for on boarding. What do you dislike? i can't filter reports by my user. i want a repert new leads created by user What problems are you solving with the product? What benefits have you realized? viewing who opens emails

That real deal!

What do you like best? We LOVE the automation! We tried multiple CRM's and automated marketing platforms and ended up just feeling overwhelmed and frustrated while paying a ton of money to access those platforms. ActiveCampaign was the perfect solution for us! We get every feature we need to effectively communicate with our clients, track sales and projects and market to our clients, all for a fraction of the cost we were paying. We've attended a couple of the Active Campaign in-person ...