ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

A good marketing management tool for medium / small businesses

What do you like best? It is web based. It has a decent mobile app. It allows to automate email campaigns and plan customer and prospect interactions. What do you dislike? The mobile app could have a bit better UI and it is a bit slow. For large number of contacts running campaigns through AC can become an expensive exercise. What problems are you solving with the product? What benefits have you realized? We needed a way to automate some of the interactions with ...

Affordable marketing power

What do you like best? The automation platform is very easy to use What do you dislike? the html mail template builder could be a bit friendlier Recommendations to others considering the product: Spend some time practising with the product up front and you will get rewards. What problems are you solving with the product? What benefits have you realized? affordable marketing automation

Happy I switched to Active Campaign

What do you like best? This was a fairly easy program to learn, both for my assistant and for myself. What do you dislike? Not necessarily a problem, but there are SO many features that it's hard to figure out which to implement next! I also reached out for some support increasing my open rates, and was sent recommendations for articles to read rather than the personalized help I was hoping for. What problems are you solving with the product? What benefits have you realized? ...

Great system for the cost!

What do you like best? This is a great system that we have used for automated follow up for clients and partners. The integration with so many other systems allows you to create any automation you can think up. What do you dislike? You can really get into the weeds with the details and setting up automations but ActiveCampaign has great resources to learn. What problems are you solving with the product? What benefits have you realized? This program allows us to automate ...

Chrome Extension is a Lifesaver

What do you like best? We love the Chrome extension that lets us create contacts and deals, as well as updating notes, directly from Gmail. This has saved us a ton of time, improved accuracy, and kept us from losing track of the hundreds of client inquiries we receive everyday. What do you dislike? For us the marketing automation is difficult to organize given the variety of types of customers we have because many times we need to mix lists together and it isn't always possible to ...

More than just an autoresponder

What do you like best? I love the fact that everything is in the one place. Automated emails sequences set up easily using graphical interface. CRM functionality to manage customer lifecycle. Even online chat for websites, which each function working with each other. What do you dislike? Would be good if email file attachments could be served in the platform. What problems are you solving with the product? What benefits have you realized? I use ActiveCampaign to manage ...

A great solution for managing my marketing activities as well as my client communications

What do you like best? I like how flexible this software is, it allows me to build-out pipelines and automations that manage every area of my business. It also plays nice with a lot of other software solutions I use for my business through its many integration options as well as working through Zapier. My lead qualifying process, onboarding process and client feedback check-in points have all been fully automated, allowing me to focus my time on billable hours. By integrating my ...

This is not a tool! This is the ultimate marketing campaing tool!

What do you like best? I think that having a tool that provide to manage, to contact and help remaining strictly in contact with my audience is the best feature of AC One of the most important feature that i link of Active Campaing is the simplicity to create a campaign using templates. This help me becoming more efficent and more fast. Other thing, is a professional software that gives to your campaign a professional look. Appareance is important when you "talk" with you ...

Don't Manage your business using spreadsheets use ActiveCampaign

What do you like best? Forget using a basic email system and spreadsheets to organise and run your business... Use Active Campaign sales and advance automation capabilities to track nurture and qualify your leads, record peoples actions, move them along your pipelines and notify you when you need to pick up the phone or tack action on someone's account. The ability to do everything in one place and support multiple users also means you have one source of truth for your business rather ...

Hands Down The Best In The Game

What do you like best? I love the fact that it can tell me the long term value of my customers and can segment my audiences by specific data that I set it up to do. What do you dislike? Nothing to be honest. I'm really looking forward to them to improve on the beta testing of their "ecommerce" side of things. Other than that it's A+ so much better than anything else I'v tried. What problems are you solving with the product? What benefits have you realized? What I love is I ...