ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Professional looking emails in minutes

What do you like best? We are a small company who wanted to upscale our look and feel of our communications with our customers. We didn't have a huge budget for this and wanted a simple solution that would allow us to easily customise great-looking templates to suit our needs. Active Campaign does just that! The available trial period was so useful in giving us the chance to try the platform out - and the scheduled calls with support staff at Active Campaign were invaluable. They ...

Great product for email marketing, customer journey and CRM

What do you like best? Simple interface, intuitive and great on-boarding services. What do you dislike? Not really a dislike, this software has more than my small family business needs. And I'm checking each functionally as we grow. Recommendations to others considering the product: ActiveCampaing is a complete email marketing solution with a CRM, this might be munch for small business but if you are looking for easy automations to create costumer journeys then Activecampaing ...

Everything you need, and even more

What do you like best? I like the fact that it just works, always ! It is robust and with no surprises. What do you dislike? At that point I haven't found a way to get an exact number of contacts entering and exiting my lists each week. I guess I have too many lists. Recommendations to others considering the product: Active Campaign is a must have if your business model is based on emailings. What problems are you solving with the product? What benefits have you ...

One of the best in the game

What do you like best? The segmenting and automations are unbelievable. By far the most advanced and easy-to-use of any email provider. There are SO MANY possibilities to this platform. I hardly scratch the surface of options, but I know many who do and it's truly impressive. What do you dislike? I don't love the "blocks" in the template. I mostly send regular looking emails (plain text with a few GIFS) and it took a few tries to get it right. Coming from Mailchimp, this was an ...

Excellent CRM Resource With Automation

What do you like best? The ability to automate my email marketing and add conditionals based on different criteria. Then connecting it to Zapier so I can automate several of my digital marketing, onboarding, and offboarding campaigns with tons of automation triggers and actions. The visual builder is easy to use and setting up automation works really well. The live chat support and email support is quick and helpful. Tracking is pretty good. What do you dislike? I wish it synced ...

Packed with usefull features

What do you like best? The automations letting me do more with less work What do you dislike? It can be a little difficult to find the right support article. Some subjects are outdated and some have multiple articles on the same feature Recommendations to others considering the product: If you want to automate work, this is THE tool for you What problems are you solving with the product? What benefits have you realized? Email newsletters, leads scoring, engaging leads ...

Effective CRM for Small Business

What do you like best? ActiveCampaign clears a lot of repetitive activities off of my plate by automating them. The drag and drop system is very easy to use and I like that you can always go back in time to earlier saved versions when making edits. What do you dislike? I don't quite understand their sales system with goals and deals, so I use other systems to stay on track with leads and sales in my business. I'd like to invest more time to understand this part of their system so ...

Great product and easy to use

What do you like best? The software is very scalable and easy to start. What do you dislike? Anytime you have a software that does as much as AC, it can be difficult to master... What problems are you solving with the product? What benefits have you realized? Drip email campaigns. Automation saves a ton of time.

ActiveCampaign Is easy to use for beginner's

What do you like best? What I like best about ActiveCampaign is the tremendous teaching that they provide each and every week. I have learned how to better master their platform from their weekly teaching emails. I also love the automation features for the price and that I can integrate all my marketing campaigns through them. The learning curve with this platform has been easier for me that others that I have tried. What do you dislike? It was a little tricky at first to understand ...

Must use!

What do you like best? Automation++. I like how seamless it is to use What do you dislike? Would like more option to choose from when designing templates What problems are you solving with the product? What benefits have you realized? Open rates