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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 1251-1260 out of 1887

JN

Judi N

12/30/19

5 out of 5

Great Program!

What do you like best? -Active Campaign is simple, and easy to use. -Before we bought Active Campaign, we were also considering Constant Contact, and MailChimp. Constant Contact had more features, but their customer service would not stop harassing us, they called all the time!!! Mailchimp, was too simple of a program. So it was nice that Active Campaign had a nice middle ground. -Active Campaign gives you a gift card for your company to fill out reviews about their company ...

Read more

UI

User in Marketing and Advertising

12/30/19

5 out of 5

I'm already recommending Active Campaign to my customers and peers!

What do you like best? Love how easy it is to set up multiple email campaigns. The in-boxing and open rates are great. What do you dislike? Not much to complain about here. I'm very satisfied. What problems are you solving with the product? What benefits have you realized? We send out email campaigns for multiple clients. I've also recommended that several of them use active campaign themselves. Some who have more complex needs are switching from Constant Contact & Mail Chimp.

UI

User in Construction

12/30/19

5 out of 5

Putting my Mess into Action!

What do you like best? Active Campaign is the all-in-one marketing platform unicorn that I didn't know I needed until I started using it. I inherited a mess of leads that were in a system that was no better than an excel spreadsheet. Active Campaign has helped us organize that mess and put it into action. I am a one-woman marketing team so my favorite part about the platform is that it does all of the work for me. Learning how to use the platform was no problem thanks to the ...

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SJ

Stjepan J

12/30/19

5 out of 5

Amazing overall experience and possibilities.

What do you like best? Customization of a CRM and having custom mail and domain server. What do you dislike? Sometimes the API and some Zapier integrations are not working properly. What problems are you solving with the product? What benefits have you realized? Lowering advertising budgets while growing conversions and increasing user retention.

NH

Nate H

12/29/19

5 out of 5

An Excellent Combo for Email and CRM

What do you like best? If you need both a CRM and an email provider, AC is the best out there. I tried several and all failed at one or the other, but AC was solid all around for both features. What do you dislike? I would love it if they let you write a natural email instead of forcing you to use their overly styled form emails. What problems are you solving with the product? What benefits have you realized? It helps keep track of customer relations with the CRM, and to stay ...

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YA

Yariela A

12/27/19

5 out of 5

Happy Customer

What do you like best? The ActiveCampaign team is very responsive, they try to help in as much as possible when needed. Also, there is a ton of help articles and videos to assist in the use of the platform. Above all, they are constantly innovating and bringing new features to improve or enhance the platform for us users. I am a customer for some years and I plan to continue using ActiveCampaign What do you dislike? There is some work to do on flexibility when creating a campaign ...

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AI

Administrator in E-Learning

12/26/19

5 out of 5

Perfect for our small company

What do you like best? I like that setting up my CRM and automations was really easy. After purchasing an existing business, we had a steep learning curve and ActiveCampaign let us get rapidly up to speed in communicating with our database of clients. Email automations are quick and easy to set up. Client records are customizable with powerful searching and segmenting of our client data. What do you dislike? We often end up attaching documents to emails, so we send those outside of ...

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MM

Mylvio M

12/26/19

4.5 out of 5

Great tool, excellent results

What do you like best? Ability to create a variety of automations. What do you dislike? Hard to say. Maybe the UI needs to be updated and add complex filters when generating reports. What problems are you solving with the product? What benefits have you realized? Many. We can set multiple triggers, automate what were once manual tasks for us.

UI

User in Financial Services

12/25/19

4.5 out of 5

Good CRM with automation

What do you like best? easy to use and customise crm along with automations and ability to use automation templates What do you dislike? cost is a little high and there are some connection issues sometimes with gmail plugin and lack of connection with a lot of platforms meaning you must add a layer of more moving parts by using zapier What problems are you solving with the product? What benefits have you realized? list management and list cleansing

SP

Sara P

12/24/19

5 out of 5

Easy to Use

What do you like best? I like how easy the platform is to use and set up. What do you dislike? I don't like the new screen for deals, it's less user friendly for marking won/lost. What problems are you solving with the product? What benefits have you realized? Previously we had no follow up or organization for our web based leads. AC has been a life saver and helped us follow up and send email blasts.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].