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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 1241-1250 out of 1887

TD

Tom D

01/06/20

5 out of 5

Can't Decide Which Is Better: The Platform Or The Customer Service

What do you like best? ActiveCampaign is a very intuitive yet easy to use platform, even for beginners to email marketing and marketing automation. My onboarding calls were very helpful, there are plenty of training videos, and the Facebook group is active and helpful is well. What do you dislike? I wish they had a landing page builder and additional app options. Recommendations to others considering the product: If you're looking for powerful email marketing and marketing ...

Read more

JF

James F

01/06/20

4.5 out of 5

Money well-spent.

What do you like best? ActiveCampaign is a very affordable CRM for small business owners. I enjoy the contact management, list engagement and campaign building options. It's especially helpful to be able to track open rates and click-through rates to see what engages my clients. What do you dislike? I wish they had a mobile app so I could work from my phone. Recommendations to others considering the product: I think everyone needs a CRM these days. And I think ActiveCampaign ...

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RP

Rasmus P

01/06/20

4.5 out of 5

Good e-mail platform for reaching customers on auto

What do you like best? The many options on email automation and customer monitoring. The automation flows are easy to follow What do you dislike? Some of the better tools are locked in the more expensive tiers - like sms service Recommendations to others considering the product: Prepare for many hours on startup What problems are you solving with the product? What benefits have you realized? To manage leads prior to AC we were focusing on lists

UI

User in Hospital & Health Care

01/05/20

5 out of 5

Great service at an affordable price

What do you like best? ActiveCampaign is easy and intuitive to use, and the price is completely reasonable at $15 a month. What do you dislike? As far as I can tell, the lite version of Active Campaign doesn't build or host landing pages. So, I have to build a landing page on my site and then integrate Active Campaign forms into the page. What problems are you solving with the product? What benefits have you realized? I have been able to easily collect email addresses from my ...

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UI

User in Real Estate

01/04/20

4.5 out of 5

The Best Combo of Sales and Marketing

What do you like best? Personally being a Client Relations Associate, I use active campaign to sort our leads depending on their interest and risk factors. The best part of it is the automation where its linked to our own application and the deals keep moving depending on the stages specified on by our application What do you dislike? The automation process setup takes a long time to be configured and there are some randoms cases where the automation does not seem to work. What ...

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UI

User in Health, Wellness and Fitness

01/03/20

2.5 out of 5

Business needs may or may not justify the cost

What do you like best? I like that AC has the ability to integrate with mindbody and you can complete other integrations with apps like Zapier. I also like that their automation tools are a lot more fleshed out than other CRMs What do you dislike? What AC did for us it did well but we were essentially paying a lot for features we didn't need. There's a month-to-month option but it was really expensive; the only other cost effective option was to engage in a yearly contract. For a ...

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RR

Rebecca R

01/03/20

5 out of 5

Best customer support I have ever received!

What do you like best? As noted in the title, this company has provided absolutely phenomenal support. I had originally been researching infusionsoft and found a few comments from users that had issues with the automations and their concerns about having to pay for a "guru" to help them resolve their issues. It was in one of these infusionsoft complaints that someone mentioned how much they liked ActiveCampaign. The pricing for AC is great so I figured I could start at the lower package ...

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HZ

Hal Z

01/02/20

4.5 out of 5

Competitive Prices, Great Product, Many Entry Points

AB

Al B

01/02/20

4.5 out of 5

Easy, good price, very effective

What do you like best? easy to set up and maintain as we grow complexity, easy to set up new automations that work well. What do you dislike? wish there was an integrated survey so i didnt have to buy more products What problems are you solving with the product? What benefits have you realized? Emailing to landing page prospect lists to increase number of set appts. Getting great results in first month of turning it on.

UI

User in Publishing

01/01/20

5 out of 5

Very user friendly

What do you like best? As a beginner with internet marketing, active campaign was a great fit for me it’s so user friendly and they have great customer support. What do you dislike? My customer support guy could have been a little more helpful with setting up my automation in terms of expertise. Recommendations to others considering the product: Give it a shot. I’m sure you’ll like it. Their customer support chat is effortless and a great feature. They’re so helpful with ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].