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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 1211-1220 out of 1887

TH

Tim H

02/09/20

5 out of 5

Perfect for Online Content Creators

What do you like best? The superb customer service, as well as powerful automation and integrations. What do you dislike? If anything, the sometimes not-so-intuitive UI. What problems are you solving with the product? What benefits have you realized? Scaling my newsletter subscriber base and online education business.

JF

Jorgie F

02/09/20

5 out of 5

Active Campaign is a great tool for reaching your audience

What do you like best? I like that Active Campaign works well with several resources. I have complete ease interfacing Active Campaign with many different systems. I also think we receive a lot of support from Active Campaign. What do you dislike? The biggest challenge is some of the spam notices that are attached to emails sent but it does keep your e-mail list true. What problems are you solving with the product? What benefits have you realized? I have a 50 % click rate and ...

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DG

Divij G

02/07/20

5 out of 5

Great product. Really amazingly designed

What do you like best? The best tool I found to do outbound email reachout. Gives high control to marketeer. What do you dislike? Just one thing I find missing is no integration with lead management tool we are using which is copper. What problems are you solving with the product? What benefits have you realized? Outbound email reachout.

LB

Lorie B

02/06/20

4.5 out of 5

Super Easy to understand

What do you like best? I am a very visual person. So I switched to AC from another provider once I saw that I could SEE the workflows. I love seeing the charts of where the client moves along in the different campaigns. I HATED everything to do with my old provider because I just wasn't sure what if what I was doing was really what I wanted to be doing. But with AC, I have no doubts about it all working how I envisioned it to work. What do you dislike? Not first hand. Everything I ...

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DO

David O

02/06/20

5 out of 5

Excellent buy for me!

What do you like best? The onboarding experience is SO great. You are given a counselor who meets with you over the space of a few weeks. You get your own personal guide to teach you how to make the software work for you. I came to ActiveCampaign from Mailchimp...OMG IT IS SO MUCH BETTER. I could never go back. What do you dislike? In the beginning, it is complicated but that is overcome with a personal counselor to help you make it work for you. After you agree to give up your ...

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DM

divya m

02/06/20

5 out of 5

Amazing platform... Runs automation like a pro!

What do you like best? Time-based, date-based emails made easy! What do you dislike? Limited Google Sheet integration max 30. What problems are you solving with the product? What benefits have you realized? Customer Relationship & Marketing Automation

NR

Nicolas R

02/05/20

5 out of 5

Intuitive Dashboard, Easy to Use and Powerful Tool

What do you like best? The dashboard and the tool itself is very intuitive to use. The user experience is great and the result is done fast. What do you dislike? It would be great if Active Campaign would have a partnership with Zapier so that when we need to create immediate post-purchase email automation or a 90-days post-purchase "Win back campaign" to facilitate the A.P.I. key creation so that the eCommerce platform and Active Campaign could gather information to trigger such ...

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AI

Administrator in Performing Arts

02/03/20

5 out of 5

Changed from Mailchimp to ActiveCampaign - so happy

What do you like best? I shifted email providers after using mailchimp for almost 8 years. I am so glad that I did! The onboarding process is amazing. I have already seen the benefits in my business by being able to accurately tag and sequence my mail automations. The fact that they reached out to see what they could support with and then clearly and succinctly taught me the ropes on how to execute it - was priceless! I'm sorry I didn't shift sooner... Thanks Gianna and others at Active ...

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JD

Josh D

01/30/20

5 out of 5

I love ActiveCampaign!

What do you like best? The automations save us a lot of time and help keep things from falling through the cracks. What do you dislike? I wish customer service phone calls and chat were answered faster. Recommendations to others considering the product: Choose the enterprise plan and you get a dedicated account rep to help set everything up. What problems are you solving with the product? What benefits have you realized? It helps reduce busy work and reduce response ...

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AH

Anthony H

01/30/20

5 out of 5

Very happy with ActiveCampaign

What do you like best? - Automations make it easy to customize email chains. - Lots of customization options for contacts, setting up sales pipeline and goals - Very flexible (and beautiful) email templates What do you dislike? Sometimes the screens will "hang," they don't refresh quickly after you enter info. Recommendations to others considering the product: Take advantage of their support team. I had to setup one meeting to integrate Calendly through Zapier, and it ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].