ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Great, user friendly and intuitive CRM

What do you like best? The deal management, as well as the vast array of automation options, really help ActiveCampaign stand out against competitors. Having hundreds of pre-built automations readily available that you can tweak slightly to ensure it fits your core business is an incredible time-saver. What do you dislike? Unless you have the most expensive tier of licence the reporting tools are very basic. You are unable to create your own custom reports and thus have to rely on ...

Supportive team and easy to use platform

What do you like best? Our account manager and technical support team are so great, they've spent countless meetings with us working on our tricky data integration and are always prompt at responding to emails and coming up with useful solutions, after migrating from Salesforce it is a breath of fresh air! The platform itself is easy to use and has some great features that just 'make sense' and really suit your needs. What do you dislike? For me, not being able to alter the CSS ...

Active Campaign grows with my business. I have never regretted choosing it over free ESP's early on

What do you like best? I love how simple or complicated I can make my email automations. What do you dislike? I would like the forms to be a little more aesthetic. What problems are you solving with the product? What benefits have you realized? I direct my subscribers exactly where I want them to go and am always working out new ways to better their experience.

La solución de email marketing para mi y mis clientes

What do you like best? Simplemente me encanta. He probado multitud de sistemas de email marketing y automatización y sinceramente ActiveCampaign es el mejor. Sencillo de usar, completo y potente. Lo mejor son las automatizaciones. A vece sme pienso en cambiarme a un sistema más económico, pero cuando veo todo lo que pierdo en integraciones u opciones de las automatizaciones, y veo lo que vendo gracias a las campañas enviadas en el momento correcto me lo pienso mejor. Ahora uso la ...

Much more than I expected

What do you like best? Extremely usable and easy to learn & navigate What do you dislike? No downsides found yet - I am new to systems like this and so it is a revelation What problems are you solving with the product? What benefits have you realized? We were launching a new course and it would have been impossible to do it so well without active campaign tools

Software Done Correctly

What do you like best? That almost everything I've searched for on Google has shown a result. As a marketer myself — yes! Yes, this is what you do. This is how you help your customers. Figure out what they're already doing and be there. This is what won me over. It's a small piece that do that demonstrates an even larger way of thinking that's persistent throughout the software's culture. What do you dislike? Just that it's big. BUT, it kind of needs to be. I just need to spend ...

Easy to use for beginners, solidly useful for more complicated needs

What do you like best? I like the templates for email campaigns, I find them very easy to drag and drop, and one-off emails are easy to schedule, send, edit, and so on. What do you dislike? As always, the worst part about sending emails is deciding what content to send. Active Campaign doesn't yet have a downside for me. What problems are you solving with the product? What benefits have you realized? I have just had a complicated funnel set up to direct clients at various ...

at first it is difficult to use but then it is very easy it is just a matter of adapting

What do you like best? Our main impression about activecampaign is that at the beginning it was very difficult to start working and configuring everything since the truth has to have previous knowledge and relies heavily on technical support so that you can start automation in the best way due to its activecampaign complexity It is more complete and efficient than other similar ones, so we totally recommend an active campaign because it is complicated to use but your technical support ...

An essential part of my business

What do you like best? The power and flexibility to build automations to better serve your customers. What do you dislike? Some of the interfaces are a bit archaic. Everyone complains about the email editor. Its not great, but its functional. The learning curve is considerable, but lots of resources are available. Plan on spending quite a bit of time getting up to speed. Recommendations to others considering the product: You don't want to be changing ESP every year or so. ...

ActiveCampaign not helpful if you run into problems.

I liked Active Campaign as I started. However, I had an issue with my email list. I have not too many people on it, around 300. Three people had click that my newsletter was spam (and one of them was my cousin, by accident.) Instead of helping me, they decided that I couldn't use my list anymore and I had to create a new one with opt-ins. I was told from the sales agent that uploading my contacts wasn't going to be a problem. Additionally, my list consisted of my clients I've had for over ...