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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 1181-1190 out of 1887

JM

Jeremy M

07/13/20

5 out of 5

Excellent Email Automation for creating Anti Follow up lists

What do you like best? I love the email automation tool. Setting up my automatic emails has been a game changer for my business. Easy to use and great platform. What do you dislike? There is a little bit of a learning curve when you first set it up. What problems are you solving with the product? What benefits have you realized? The 1 one thing was my anti follow up campaign and post launch campaigns are now all automated. I am closing more contracts and improving my ...

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NR

Nick R

07/13/20

5 out of 5

Best platform with even better customer service!

What do you like best? When looking for a new platform that would be able to handle big automations and multiple lists I reached out to Active Campaign. The product was amazing and does more than I need and even better, the customer service is hands down the best. I would highly recommend making the switch! What do you dislike? Although this is very small, the mobile app could be a touch better. That said, it's still a great app. Recommendations to others considering the ...

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AL

Adrienne L

07/13/20

4 out of 5

Seamless Migration Service and Customer Support

What do you like best? Assistance and overall customer service experience in the migration process from Mailchimp over to AC What do you dislike? Re-learning and re-organizing a new system, but the AC support team was quite helpful in offering their assistance. What problems are you solving with the product? What benefits have you realized? Utilizing one system for all of our marketing and CRM needs.

SV

Shauna V

07/13/20

4.5 out of 5

Best decision to switch to using ActiveCampagin

What do you like best? I love the ability to create automations for new subscribers and to use tags that apply to the contact across multiple lists. These were my main reasons for switching to ActiveCampaign. What do you dislike? I wish they suggested send times for campaigns. I enjoyed this when using Mailchimp. Recommendations to others considering the product: ActiveCampaign has a lot of great options when cultivating your audience and streamlining. It has taken the ...

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AI

Administrator in Research

07/13/20

4.5 out of 5

Best Email marketing platform I've come across

What do you like best? Email designer, automations, tags, count of contacts, integrations with third-party apps (i.e. WooCommerce) What do you dislike? I found that list maintenance is very difficult. Their team doesn't explain or know why sometimes imported contacts fail to import into lists. This is the one downfall I have seen. What problems are you solving with the product? What benefits have you realized? Saving time designing emails and sending follow up emails. Also ...

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DG

Danielle G

07/13/20

4.5 out of 5

All you need for your email automation

What do you like best? - Very easy to set-up: you put the tracking code on your website, create a template and upload your contacts. Very easy! - Great pricing: especially if you don't have too much contacts, Active Campaign is the number 1 choice (starting at 9$) - Possible to trigger any automation you can think of: from website behaviour (someone visited a certain webpage, such as contact) to people not opening your emails or based on someone buying a product - Flow builder ...

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AI

Administrator in E-Learning

07/13/20

4.5 out of 5

Robust software to ensure more opens on your sent emails!

What do you like best? The choices of templates to use for email creation. What do you dislike? It is a bit difficult to use and takes quite a bit of time to get up and running. Recommendations to others considering the product: Hire someone to get it implemented What problems are you solving with the product? What benefits have you realized? More emails are opened now.

UI

User in Logistics and Supply Chain

07/13/20

4.5 out of 5

Great solutions!

What do you like best? Active campaign alerts us when customers are opening our emails, so we can focus our daily calls on real opportunities. Also the customer support team is really helpful especially for on boarding. What do you dislike? i can't filter reports by my user. i want a repert new leads created by user What problems are you solving with the product? What benefits have you realized? viewing who opens emails

CW

Chris W

07/13/20

4.5 out of 5

A great platform

What do you like best? The way AC has helped us manage leads/deals. What do you dislike? I actually can't really think of anything. I would like to link to Google Drive more easily. What problems are you solving with the product? What benefits have you realized? Tagging customers to match to our products has been a big help. We also use it to manage the client journey.

DM

David M

07/13/20

4.5 out of 5

Features, Value, Performance

What do you like best? I have been most pleased with the ease of integration with my live streaming app and the customization of email content What do you dislike? I dislike having to use a third-party app for integration What problems are you solving with the product? What benefits have you realized? Buidling brand awareness and client engagements

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].